Tata Power Partners with 'Generation Green' for Sustainable Future
Tata Power launches 'Green Anthem' as part of Club Enerji to inspire environmental consciousness and empower students in energy conservation and climate action.
Tata Power marked World Environment Day by launching the 'Green Anthem', a campaign film designed to inspire environmental awareness and sustainable action. This initiative is part of Tata Power's Club Enerji program, which empowers students to become proactive leaders in energy conservation and climate action.
With the tagline "Hum hai Generation Green, Desh ka future hoga behtareen" (We are Generation Green, our country's future will be better than ever), Tata Power emphasizes the pivotal role of the younger generation in shaping a greener India. The anthem underscores the importance of early environmental education and highlights initiatives like Club Enerji, which engage children in crucial climate conversations from an early age. This program, focused on experiential STEM education and clean energy awareness, is active in over 1,000 schools across India.
Tata Power is accelerating India's green transition with a range of green solutions, including Rooftop Solar, EV Charging, and Smart Home Automation, aligning with government initiatives like Lifestyle for Environment (LiFE). The company promotes sustainable lifestyles through awareness campaigns such as #DuniyaApneHawale and 'Sustainable is Attainable'.
In celebration of World Environment Month and the theme "Our Land. Our Future", Tata Power has also released a series of audio-visual and animated films exploring natural themes like air, water, and wind. These films aim to connect both children and adults with nature, reinforcing the company's message of embracing, loving, and switching to green energy development.