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Industry
Harmonize branding and performance: Leverage marketing to amplify concert impact

Harmonize branding and performance: Leverage marketing...

Sumit Rawat Jul 1, 2024 0 55

Brand building and marketing can enhance concert experiences by increasing reach,...

Industry
D2C Brands Transition: Embracing TV+Print for Effective Brand Building Strategies

D2C Brands Transition: Embracing TV+Print for Effective...

Sumit Rawat Feb 26, 2024 0 86

Experts suggest traditional media's wide reach is vital for building brand awareness...

Industry
FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented By’ partners its Qatar edition of the tournament

FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented...

admin Nov 11, 2022 0 43

Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI...

Industry
The “Curious case of Brand Appropriateness” in a digital-first world

The “Curious case of Brand Appropriateness” in a digital-first...

admin Nov 10, 2022 0 41

Makes a case for third-party ad verification solutions that make sure advertisers'...

Inside Edge
Mahendra Singh Dhoni named as the new brand ambassador for Fire-Boltt

Mahendra Singh Dhoni named as the new brand ambassador...

admin Nov 8, 2022 0 55

Dhoni will be featured in a variety of marketing, advertising, and endorsement activities...

Inside Edge
Skechers ropes in Kriti Sanon as new brand ambassador for its fashion and lifestyle categories

Skechers ropes in Kriti Sanon as new brand ambassador for...

admin Nov 8, 2022 0 59

Sanon will be the face of the fashion and lifestyle categories for the brand and...

Analysis
What makes “Bigg Boss” an advertisement magnet for the brands

What makes “Bigg Boss” an advertisement magnet for the...

admin Nov 8, 2022 0 79

“Bigg Boss” currently into its 16th season, continues to draw a variety of businesses...