Lowe Lintas Secures Creative Mandate to Elevate Complan’s Brand Legacy

Lowe Lintas has secured the creative mandate for Complan, leveraging its expertise in brand storytelling and consumer insights to drive growth and engagement across local and cultural levels.

The agency aims to craft a strategic and creative direction that solidifies Complan's position as a leader in the health and nutrition category.

Leadership Perspective

Subramanyeswar S. (Subbu), Group CEO and CSO-APAC of MullenLowe Global, expressed pride in the collaboration:

“It’s an absolute honour to win the strategic and creative mandate for a very special brand like Complan that has nourished millions in our country. We look forward to growing Complan taller through a new experiential and storied trajectory that will bring the business, the brand, and the audience it serves closer than they have ever been.”

This partnership promises to strengthen Complan’s legacy while exploring innovative experiential marketing strategies to connect more meaningfully with its audience.