ITW Playworx Partners with Furlenco for Strategic Brand Communications

ITW Playworx, the global brand solutions arm of ITW Universe, has been appointed as the strategic communications partner for Furlenco, a leading furniture rental and lifestyle brand. This collaboration aims to enhance Furlenco’s brand narrative, strengthen its market presence, and create deeper connections with its audience.

Focus of the Partnership

Under this mandate, ITW Playworx will:

• Develop and execute a comprehensive PR strategy for Furlenco.
• Leverage innovative approaches to increase the brand's visibility.
• Work on outdoor advertising (OOH) and sports marketing platforms, ensuring a unified and effective outreach.

Leadership Perspectives

Ajith Karimpana, CEO and Founder of Furlenco, shared his vision for the partnership:
"Furlenco is dedicated to offering premium, flexible home solutions. Collaborating with ITW Playworx aligns with our goal to engage meaningfully with our audience. This partnership will boost our visibility and strengthen our market position."

Sidharth Ghosh, CEO of ITW Playworx, emphasized the brand’s alignment with modern lifestyles:
"Furlenco is redefining urban living. We are thrilled to partner with a brand that resonates with urban India's aspirations. At ITW Playworx, we aim to craft strategies that not only elevate brands but also create emotional connections."

Bhairav Shanth, Co-founder of ITW Universe, highlighted the integrated strategy:
"Furlenco is a dynamic, new-economy brand. This partnership will focus on a 360-degree plan across multiple channels, including Digital/OTT, Sports Marketing, and OOH, to drive impactful results."

ITW Universe’s Expertise

As a full-stack agency, ITW Universe offers a complete range of services through a single window. This partnership highlights their commitment to delivering innovative, integrated communication strategies for impactful storytelling and market positioning.