Reebok x Barbie Collaboration Honors 65 Years of Empowering Dreams

Reebok has teamed up with Mattel's iconic Barbie brand to celebrate Barbie’s 65th anniversary with a dynamic campaign and collection. The Reebok x Barbie collaboration blends vibrant Barbie-inspired designs with Reebok’s signature footwear and apparel, offering styles for both children and adults.

A Campaign to Empower Dreams

The campaign features a young girl exploring roles in the footwear industry, from product designer to CEO, aligning with Barbie’s mission to empower girls through the Barbie Dream Gap Project. Since its launch in 2018, the initiative has aimed to address biases limiting girls' potential and inspire them to dream big.

Portia Blunt, Senior Vice President, Global Product at Reebok, emphasized the collaboration’s significance: “This partnership highlights the barriers Black and Brown girls face in the industry while inspiring all girls to pursue their dreams with confidence.”

Standout Pieces in the Collection

The collection includes bold and empowering designs, such as:

• Barbie x Reebok Club C Extra platform shoe
• Barbie x Reebok Graphic Tee, honoring the first Black Barbie, designed by Kitty Black Perkins in 1980

These pieces combine fashion and purpose, celebrating Barbie’s legacy of diversity and empowerment while encouraging the next generation to break barriers and lead with confidence.

Availability

The Reebok x Barbie collection is now available on Reebok’s website and at select retailers, offering fans a chance to own a piece of this inspiring collaboration.