Transforming Insights: Ipsos Launches Consumer Voice Initiative

Ipsos, a global market research and analytics firm, has unveiled the Ipsos Consumer Voice—a platform offering direct video access to real consumers through the extensive Crownit platform across 40 cities. This innovative platform allows clients to schedule video interactions for in-depth interviews, immersions, shop-alongs, product studies, and home audits with their chosen target group, age range, and gender in a DIY format.

With a centralized platform for scheduling, video interactions, and a repository, powered by the Ipsos AI Sandbox and Ipsos Facto, the platform facilitates transcription and automated sentiment analysis to provide clients with actionable and agile consumer insights.

Amit Adarkar, CEO of Ipsos India, elaborated, “The Ipsos Consumer Voice offers clients the freedom to access a vast universe of respondents (approximately 3 million) from SEC A & B, aged 18-45, matching clients with their requirements conveniently across 40 cities with just a click.”

This platform addresses clients’ needs for quick access to real consumers to understand motivations, behavior, purchasing, and consumption patterns. It supports moderation, translation, and transcription analysis, reinforcing Ipsos’ commitment to putting clients’ interests first, especially in accessing core target groups and integrating client insights into strategy.

“The proposition is best in class as it leverages the Crownit mobile-first consumer panel, addressing clients’ demands for flexibility and speed, enabling a single-step initiation for accessing key target groups while harnessing the power of AI,” Adarkar added.

The panel supports various activities, including video immersions to comprehend customer behavior, shop-alongs where researchers shadow consumers during their shopping experience, and real-time product testing and feedback. It also facilitates home audits to examine the products and brands consumers use, along with qualitative interviews guided by formal discussion points. Powered by Ipsos Facto Gen AI solutions, the platform offers features like frame-by-frame video transcription in multiple languages and sentiment analysis.

Sameer Grover, Chief Digital Transformation Officer at Ipsos Crownit, stated, “Ipsos Consumer Voice utilizes the Crownit platform and its mobile-first consumer panel, which Ipsos acquired in June 2024. The Ipsos-Crownit online solutions, supported by Gen AI, enable us to swiftly meet evolving client needs.