Tag: sports marketing

Technology
YouTube Draws 1.7 Billion Viewers During FIFA World Cup

YouTube Draws 1.7 Billion Viewers During FIFA World Cup

YouTube recorded over 1.7 billion viewers during the FIFA World Cup, making it the...

Industry
BCCI Invites Bids for New Title Sponsor, Releases Tender Document

BCCI Invites Bids for New Title Sponsor, Releases Tender...

BCCI has invited bids for its new title sponsorship rights, with the tender process...

Industry
Amul Celebrates FIFA World Cup Final With Full-Page Ad Backing Both Finalists

Amul Celebrates FIFA World Cup Final With Full-Page Ad...

Amul has released a full-page newspaper ad celebrating its rare position as the...

Industry
Meta Sees Record Engagement Across Apps During FIFA World Cup 2026

Meta Sees Record Engagement Across Apps During FIFA World...

Meta recorded record engagement across WhatsApp, Instagram, Facebook and Threads...

Campaigns
Lay’s Uses Scaled Fan Intimacy To Shape World Cup Campaign

Lay’s Uses Scaled Fan Intimacy To Shape World Cup Campaign

Lay’s expands its World Cup campaign with celebrity-led watch parties and WhatsApp...

Campaigns
Virat Kohli Joins Hands With Meta & Oakley To Launch AI-Powered Performance Glasses In India

Virat Kohli Joins Hands With Meta & Oakley To Launch AI-Powered...

Virat Kohli partners with Meta and Oakley to introduce AI-powered performance glasses...

Campaigns
Pluckk serves wellness boost at Indian Open pickleball 2026

Pluckk serves wellness boost at Indian Open pickleball...

Pluckk partners with Global Sports for Indian Open 2026, bringing wellness products,...

Campaigns
Cummins Trades Yorkers For Punchlines In T20 World Cup Ad Spot

Cummins Trades Yorkers For Punchlines In T20 World Cup...

Pat Cummins embraces a lighter side as he becomes a comedian in Prime Video’s ICC...

Campaigns
Britannia 50‑50 Launches Season 2 Of 4th Umpire Interactive Predictions

Britannia 50‑50 Launches Season 2 Of 4th Umpire Interactive...

Britannia 50‑50 unveils Season 2 of the 4th Umpire campaign, merging interactive...

Business
Joy KKR Challenges Stereotypes: Redefining Masculinity with Empowered Narratives

Joy KKR Challenges Stereotypes: Redefining Masculinity...

Joy KKR partners with a campaign challenging masculinity stereotypes, delivering...

Industry
Global Sports Agency Fuse Lands in India

Global Sports Agency Fuse Lands in India

Global sports agency Fuse lands in India to revolutionize sports marketing. Led...

Business
Haier India Joins Disney+ Hotstar for Wimbledon 2024

Haier India Joins Disney+ Hotstar for Wimbledon 2024

Haier India partners with Disney+ Hotstar for Wimbledon 2024, enhancing brand visibility...