Godrej No.1’s ‘Dil Se Khoobsurat’ Celebrates Inner and Outer Beauty

Godrej No.1, a leading soap brand from Godrej Consumer Products Ltd (GCPL), has unveiled its latest television commercial as part of the ‘Dil Se Khoobsurat’ campaign. This initiative highlights the brand’s legacy of quality and trust, aiming to resonate with consumers in the highly competitive Rs 24,000 crore Indian soap market.

A Campaign Rooted in Simplicity and Inner Beauty

The new ad, conceptualized by Lightbox, GCPL’s in-house creative studio, emphasizes inner beauty as a complement to outer beauty. Neeraj Senguttuvan, Vice President of Marketing – Personal Care at GCPL, remarked:
"Godrej No.1 is among the highest-selling soap brands, committed to delivering the best bathing experience. This campaign seeks to engage consumers with the message that inner beauty enhances outer beauty."

Heartwarming Commercial Storyline

The Dil Se Khoobsurat commercial tells a touching story of kindness and connection.

• Setting: A group of school kids hops onto a bus, including a visually challenged girl.
• Interaction: A woman offers her the window seat. Initially hesitant, the girl bonds with the woman as she vividly describes the world outside.
• Message: The girl tells the woman she is beautiful. When asked how she knows, the girl replies, “Those who are beautiful on the inside are truly beautiful.”

Creative Vision

Shalini Avadhani, lead creative strategist at Lightbox, explained:
"We often perceive people as more beautiful when we discover their kindness. In a world where beauty’s definition is becoming complex, we aimed to reclaim its simplest essence."

This campaign reinforces Godrej No.1’s positioning as a brand that values goodness and quality while celebrating inner beauty as a core part of its identity.