SRK Stars in D’YAVOL X Ad, X3 Collection Launches

Fashion label D’YAVOL X has sent fans into a frenzy with its latest ad campaign, featuring Shah Rukh Khan in a cinematic teaser that blends heist drama with luxury fashion. The campaign promotes the upcoming X3 collection, co-created by Aryan Khan, set to release on January 12, 2025.

A Thrilling Storyline with SRK at the Helm

The campaign begins with a short film showcasing SRK as the mastermind behind a series of high-profile heists, including the theft of the Kohinoor diamond, a statue of Alexander the Great, and Da Vinci’s Mona Lisa. The dramatic visuals leave viewers guessing until the final shot, where SRK’s iconic presence is revealed.

This marks a long-awaited return for Shah Rukh Khan, who last appeared in Dunki (December 2023). Fans have been eager to see his signature charm on screen, and D’YAVOL X delivers in style.

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Introducing the X3 Collection

The one-minute-and-22-second ad transitions from a thrilling trailer to a showcase for D’YAVOL X’s luxury streetwear ethos. In a striking scene, SRK replaces the stolen Mona Lisa with a designer jacket, symbolizing the brand’s timeless and iconic appeal. The collection, designed under Aryan Khan’s creative direction, promises premium craftsmanship and exclusivity.

A Family Collaboration

This campaign is a family affair, with Aryan Khan directing, Gauri Khan producing, and SRK as the star. D’YAVOL X, launched in April 2023, is part of the D’YAVOL Luxury Collective and has previously featured campaigns with SRK and Suhana Khan.

Crafting Exclusivity and Luxury

D’YAVOL X targets a niche audience, emphasizing limited releases to create exclusivity. With pieces priced upwards of Rs 2 lakh, the brand’s scarcity-driven model has made it a favorite among fashion enthusiasts. Following the film’s release, the brand teased images of its new collection, building excitement for the January 12 launch.