HUL Introduces Nexxus New York Salon Hair Science to India
HUL brings Nexxus New York Salon Hair Science to India, launching premium PROMEND range with salon‑grade performance, gold‑themed events, and celebrity evangelist Sobhita Dhulipala.
Prakhar
Hindustan Unilever Limited has officially launched Nexxus New York Salon Hair Science in India, unveiling its premium PROMEND collection at a glitzy Mumbai event. By marrying advanced hair‑repair technology with luxurious sensory experiences, HUL aims to redefine the country’s high‑end haircare segment, offering salon‑grade treatments straight to consumer bathrooms.
Salon‑Grade Technology Meets Luxury
Nexxus PROMEND leverages Trillion Protein Transfusion technology to fortify hair at a molecular level. HUL researchers demonstrated the product’s “80% protein bleed reduction” claim in live microsphere animations, showcasing how damaged cuticles regain strength and smoothness. This scientific credibility distinguishes Nexxus from typical mass‑market shampoos and positions it alongside professional salon brands.
Golden Launch Spectacle
The launch soirée was nothing short of spectacular. Guests walked through a “Golden Tunnel” installation, culminating in an 18-karat-plated replica of Nexxus’s signature bottle. Artistic stations showcased microscopic views of hair before and after treatment, while a premium fragrance lounge allowed attendees to customise their scent‑infused hair oils, bridging the gap between science and indulgence.
Celebrity Evangelism
Bollywood style icon Sobhita Dhulipala was unveiled as Nexxus’s Brand Evangelist in India. In a keynote address, she highlighted her hair‑care journey, how salon visits transformed under the promise of Nexxus’s science‑backed formulations. Her endorsement adds aspirational appeal, suggesting that premium hair care can be both effective and attainable.
Experiential Engagement and Distribution
Post‑launch, HUL has rolled out Nexus Salon Experience kiosks in upscale malls, where consumers can book professional hair‑analysis consultations and sample full‑size PROMEND products. The range will hit leading e‑commerce sites alongside premium beauty retailers, ensuring that the brand’s salon heritage reaches discerning shoppers nationwide.
Final Thoughts
By bringing Nexxus New York Salon Hair Science to India, HUL stakes a claim in the premium hair‑care arena. Through theatrical events, rigorous science demonstrations, and star power, the PROMEND range promises to deliver salon‑quality results and shine, in the hands of beauty enthusiasts across the country.
