VDO.ai’s Cricket‑Themed Ad Suite: IPL Campaigns Level Up Engagement
VDO.ai unveils cricket‑themed ad formats tailored for IPL, combining dynamic overlays, interactive widgets, and real‑time stat integrations to captivate fans and boost brand recall.
Prakhar
VDO.ai, a leading video ad‑tech platform, has launched a suite of cricket‑inspired ad formats designed specifically to seize the IPL’s massive viewership and engaged audience. Recognising that live cricket commands undivided attention, Vdo.ai’s new offerings seamlessly blend into the broadcast feed, making ads feel as thrilling and integral as every boundary and wicket.
Designed for the Cricket Fan
Three flagship formats headline the launch. First, “Boundary Pop,” where branded graphics briefly surge onto the screen whenever a team hits a four or six, ensuring maximum eyeball time during peak excitement. Next, “Pitch Predictor,” an interactive quiz overlay that empowers viewers to guess the next over’s outcome, collecting data while delighting fans. Finally, “StumpStreak,” which stitches a sponsor’s logo onto the wicket graphic each time a bowler takes three wickets in a match.
Integration, Not Interruption
Rather than jarring full‑screen ads, VDO.ai’s suite embeds brand messages into game moments sooner than fans can reach for the remote. Each format is customizable: colours match team jerseys, calls‑to‑action echo commentator copy, and mobile‑first layouts drive immediate click‑throughs for fantasy apps, ticket sales, and snack brands.
Real‑Time Metrics and Smart Targeting
Behind the scenes, VDO.ai’s platform tracks engagement metrics, tap rates on live overlays, dwell time on interactive widgets, and subsequent website visits, all in real time. Marketers can adjust creative on the fly: if fans consistently choose “Spin Bowler” in the Pitch Predictor, sponsors of spin equipment can push targeted offers mid‑game.
Driving Sponsor ROI
Early trials during the IPL’s play‑offs saw a 45% lift in ad recall and a 30% jump in purchase intent for FMCG and sports merch brands using these formats. The data‑driven approach ensures every rupee spent aligns with peak fan interest, turning casual viewers into active participants.
Poised to Expand
With the IPL rollout proving its power, VDO.ai plans to adapt these formats for other live events, football super leagues, political debates, and cultural festivals, where real‑time engagement is king. By marrying the immediacy of live video with smart interactivity, VDO.ai is rewriting the playbook on how brands connect during the biggest spectacles.
