Britannia’s “Her Start-Up” Season 2 Empowers Women with ₹10 Lakh Grants
Britannia Marie Gold returns with Season 2 of Her Start-Up Show on JioCinema, featuring 40 women entrepreneurs competing for mentorship, visibility, and ₹10 lakh grants.
Prakhar
Britannia Marie Gold’s widely applauded Her Start-Up Show has returned for a dynamic second season, bringing fresh hope and a ₹10 lakh grant to 40 ambitious women entrepreneurs from every corner of India. Streaming exclusively on JioCinema since April 19, the series cements Britannia’s commitment to transforming ideas into viable ventures through mentorship, training, and funding.
The Contest That Became an Ecosystem
Her Start-Up began as a nationwide contest in July 2024, attracting hundreds of thousands of entries. From that sea of ideas, Britannia selected 100 contenders for professional bootcamps; 40 made the cut for Season 2’s televised journey. Now, each participant gains access to national visibility, rigorous mentorship from expert panels, and networking with industry leaders.
Multi-Lingual, Pan-India Reach
To resonate with India’s diverse audiences, Season 2 unfolds in six languages—Hindi, Bengali, Marathi, Tamil, Telugu, and Kannada—paired with subtitles across platforms. Contestants hail from Indore, Coimbatore, Jammu & Kashmir, and more, pitching ventures in food, fashion, tech, and sustainable agriculture. This linguistic inclusivity ensures every viewer finds relatable role models.
The Golden Grant and Beyond
While all 40 finalists receive base-level grants and ecosystem access, the top 10 vie for the coveted ₹10 lakh “Golden Grant.” Winners not only secure capital but also formal onboarding into the NSDC Women Entrepreneurs Mentorship Program. This layered support structure extends Britannia’s impact far beyond the show’s eight episodes, feeding a growing pipeline of female-led enterprises.
Star Host and All-Star Jury
Hosted by actress Shriya Saran, the series combines warmth with gravitas. The jury features actor-entrepreneur Neha Dhupia, MasterChef Shipra Khanna, artisan Ruma Devi, Suta’s Sujata Biswas, and leaders from Jagran Group, Britannia, and NSDC India. Their collective expertise elevates the pitches, turning TV drama into actionable business guidance.
Digital Activation and Community Building
Britannia’s social media channels invite audiences to vote for “Viewer’s Choice” finalists, share entrepreneurial tips, and apply to off-screen HerStore pop-ups, workshops where contestants showcase prototypes. These interactive elements extend engagement beyond passive viewing, fostering a community of aspiring and established women entrepreneurs.
A Legacy of Empowerment
According to Siddharth Gupta, Britannia’s GM – Marketing, the contest began five years ago to prove that millions of Indian women have powerful ideas waiting to be unleashed. Season 2 builds on “HerStore” and earlier initiatives, demonstrating that storytelling, when paired with tangible support, sparks systemic change.
Final Thoughts
Britannia Marie Gold’s Her Start-Up Show Season 2 is more than reality TV, it’s a movement. By blending mentorship, funding, and visibility in a multi-language format, Britannia is catalysing an ecosystem where women’s business dreams flourish. As episodes drop each weekend, the nation watches—and perhaps readies its own bold idea for the next season.
