Inside Edge

The Women's Premier League has been awarded to the Tata Group.

The Women's Premier League has been awarded to the Tata...

The Tata Group has secured the rights to the inaugural Women's Premier League. According...

Rukmini Vijayakumar, a dancer, performs Bharatnatyam atop a Samsonite bag.

Rukmini Vijayakumar, a dancer, performs Bharatnatyam atop...

The film was created as part of the luggage company's promotional operations with...

AIDCF's Misleading Remarks on New TV Price Regime Debunked: TRAI and Broadcasters Respond

AIDCF's Misleading Remarks on New TV Price Regime Debunked:...

The All India Digital Cable Federation (AIDCF) recently made inaccurate remarks...

Are small and medium-sized advertising firms struggling?

Are small and medium-sized advertising firms struggling?

While some industry participants believe the situation is difficult for small businesses,...

TV and digital must be viewed through the same prism: Vikram Sakhuja

TV and digital must be viewed through the same prism: Vikram...

At the introduction of the Pitch Madison Advertising Report 2023, the Partner &...

Adding "Ai" to advertising

Adding "Ai" to advertising

According to experts, AI can help marketers design personalised experiences for...

Sociapa bags digital mandate for Patanjali’s Nutrela Nutrition

Sociapa bags digital mandate for Patanjali’s Nutrela Nutrition

Sociapa, a marketing agency, has bagged the digital mandate for Patanjali’s Nutrela...

Kriti Sanon is the Appy Fizz brand ambassador for Parle Agro

Kriti Sanon is the Appy Fizz brand ambassador for Parle...

Sanon will appear with Jr. NTR in an upcoming Appy Fizz national television commercial

With the TATA IPL 2023, Disney Star is expected to break all HD viewing records.

With the TATA IPL 2023, Disney Star is expected to break...

Star Sports hopes to reach 90 million HD viewers during the TATA IPL thanks to the...

Report: Disney Star would introduce the metaverse platform in India.

Report: Disney Star would introduce the metaverse platform...

According to reports, "Starverse" will debut during IPL 2023.

Making merely a couple of TV commercials is no longer acceptable. Coca-Cola, Arnab Roy

Making merely a couple of TV commercials is no longer acceptable....

Speaking on the recently inaugurated Coke Studio Bharat, the Vice President of Marketing...

Jio's request to broadcast IPL games in 4K video resolution was granted by the BCCI

Jio's request to broadcast IPL games in 4K video resolution...

Sports18 is planning to broadcast the IPL in 16–17 languages and include tools like...

Abhishek Joshi leaves MX Player

Abhishek Joshi leaves MX Player

SVP & Business Head of SVOD (Subscription Business) & Business Partnerships Joshi...

Union Budget 2023: Tax breaks, support for AI, 5G, and youth power

Union Budget 2023: Tax breaks, support for AI, 5G, and...

The media and entertainment sector is likely to be impacted by the measures outlined...

Manu Kumar Jain has left Xiaomi

Manu Kumar Jain has left Xiaomi

Jain, Xiaomi's Global Vice President, joined the firm in 2014 as Country Manager...

Partnership announcements: Will influencer marketing remain influential?

Partnership announcements: Will influencer marketing remain...

The majority of industry participants believe that while the guidelines will make...