SBI Life Joins BCCI as Official Partner for Cricket, World Cup 2023

SBI Life Insurance has officially partnered with the Board of Control for Cricket in India (BCCI) to become one of the official sponsors for both the Domestic and International Cricket Season from 2023 to 2026. This significant alliance is set to kickstart with the highly anticipated three-match One Day International (ODI) series between India and Australia, commencing on September 22, 2023.

Roger Binny, President of BCCI, expressed his enthusiasm about the partnership, stating, “We are thrilled to announce our partnership with SBI Life as the official partner of BCCI for both domestic and international cricket. SBI Life has been one of the torchbearers in the insurance sector, and we are looking to build a solid partnership to take Indian cricket forward.”

Jay Shah, Honorary Secretary of BCCI, added, “We are delighted to welcome SBI Life on board as an Official Partner for BCCI’s Domestic and International Season for the course of the next three years, ahead of the prestigious ICC Men’s Cricket World Cup 2023. SBI Life's commitment to excellence aligns perfectly with BCCI's vision for cricket. This collaboration reflects our commitment to promoting and supporting the sport of cricket at all levels. We look forward to a fruitful partnership that will enhance the cricketing experience for fans and players alike.”

Rajeev Shukla, BCCI Vice-President, expressed confidence in the partnership, stating, “As we enter this exciting new chapter with SBI Life, we are confident that this partnership will not only strengthen the financial ecosystem of Indian cricket but also elevate the sport to greater heights. We are confident that this collaboration will bring fresh energy to the world of cricket.”

Ashish Shelar, BCCI Treasurer, highlighted the commitment to cricket's grassroots development, saying, “Our collaboration with SBI Life underscores our commitment to cricket's grassroots development and our dedication to providing the best possible experience for our fans. We're looking forward to a successful innings together.”

Devajit Saikia, BCCI Joint Secretary, shared his excitement, stating, “We extend a warm welcome to SBI Life as they join us in shaping the future of cricket in India. We're excited about the possibilities this partnership brings to the world of sports. Together, we'll script new success stories and celebrate the spirit of the game.”

Ravindra Sharma, Chief of Brand, Corporate Communication, and CSR at SBI Life Insurance, emphasized the significance of this partnership in connecting with consumers and promoting the importance of insurance. Sharma said, “In the context of sports in India, cricket has unfailingly united our nation over the years, and BCCI’s undeniable role in nurturing the sport across the length and breadth of the country is well respected. As a brand driven to make a meaningful connection with the consumer, SBI Life’s association as the official partner of BCCI with its undisputed reach and impeccable credibility is a marketer’s delight. We look forward to leveraging SBI Life’s association with BCCI to establish a deeper connection with the consumer and impress upon the need for insurance as an enabler for individuals to pursue their dreams. We sincerely hope the visibility offered by the sport will go a long way in spreading awareness about the importance of insurance and furthering the national agenda of ‘Insurance for all’ by 2047.”

With this partnership between SBI Life and BCCI, cricket enthusiasts can look forward to an exciting era of cricket and the upcoming ICC Men’s Cricket World Cup 2023, as the sport takes center stage in India.