Suryakumar Yadav Joins Crossbeats as Smartwatch Category Brand Ambassador

Consumer tech company Crossbeats has made a significant move by appointing Suryakumar Yadav, a renowned cricketer, as the brand ambassador for its smartwatch category. This marks the first instance of Crossbeats collaborating with a brand ambassador since its establishment.

Suryakumar Yadav, popularly known as SKY, will represent the brand's existing lineup of smartwatches as well as its forthcoming models. This partnership is expected to bring about a transformative impact on Crossbeats by providing a gateway for the brand to enter new market segments.

Archit Agarwal, Co-Founder of Crossbeats, expressed enthusiasm about the collaboration, stating, "We are thrilled to collaborate with SKY and extend a warm welcome to him into the Crossbeats family. His consistency as a match-winner reflects Crossbeats' energetic and dependable persona."

Suryakumar Yadav, exclusively managed by RISE Worldwide, shared his thoughts on the association, saying, "I have always believed in innovation, style, and walking the extra mile for excellence. I am excited to partner with Crossbeats for their smartwatches category, which also pushes boundaries to strive for performance, design, aesthetics, and technology."

While Crossbeats has consistently been an industry leader, this collaboration is poised to be a game changer, providing access to new markets. With this development, the brand aims to redefine the smartwatch experience for the younger generation and make significant strides in the Indian smartwatch market. Crossbeats is poised to engage with fresh audiences and make a resounding impact in the realm of smartwatches.

Stay tuned for what promises to be a game-changing innings in the world of smartwatches as Crossbeats and Suryakumar Yadav join forces to elevate the smartwatch experience and capture the imagination of tech-savvy consumers.