Kellogg’s Launches Delicious Chocolate Muesli with Tagline "Mmmmuesli

Kellogg’s Introduces Tempting Chocolate Muesli with "Mmmmuesli" Tagline

Kellogg's, the renowned breakfast cereal brand, has recently announced the launch of its newest addition, Kellogg's Chocolate Muesli, with a mouthwatering tagline, "Mmmmuesli." This indulgent breakfast option is set to captivate taste buds with its rich infusion of chocolate.

To promote this exciting addition to their product lineup, Kellogg's has rolled out an extensive 360-degree multi-media communication campaign, expertly crafted by Ogilvy, one of the leading creative agencies. This campaign spans various media channels, including television, outdoor displays, and prominent digital platforms like YouTube and social media outlets.

The centerpiece of this campaign is a heartwarming television commercial (TVC) that showcases a delightful breakfast moment between a father and his teenage daughter as they savor Kellogg's Chocolate Muesli. The TVC, conceptualized by Ogilvy, perfectly encapsulates the initial response of the creative team when they first tasted the product: "Mmmmmmmm…."

Speaking about the launch, Vinay Subramanyam, Senior Director of Marketing for Kellogg South Asia, emphasized the significance of taste in our daily food choices. He stated, "Kellogg’s Chocolate Muesli is, without a doubt, the tastiest Muesli one can experience. It combines a delightful blend of multigrain, fruits, nuts, seeds, and chocolate. This breakfast option is beautifully baked, astonishingly crunchy, and is a treat at breakfast or as a dessert. However, the true pleasure of this product can only be felt and not described. That's why we all unanimously agreed that the best way to convey its essence is through the simple expression of 'Mmmmuesli.'"

Rohit Devgun, Executive Creative Director at Ogilvy India, shed light on the inspiration behind the campaign. He remarked, "Chocolate in a breakfast bowl isn't ordinary, so why should the reaction to it be? This campaign captures the idea that this rich, chocolatey deliciousness doesn't just make your taste buds go 'mmmmmm,' but 'mmmmuesli.' It's an idea that transcends various mediums, offering a unique sensorial expression for this extraordinary breakfast product."

In summary, Kellogg's Chocolate Muesli is set to revolutionize breakfast tables with its delectable combination of multigrain, fruits, nuts, seeds, and rich chocolate. The "Mmmmuesli" campaign, masterminded by Ogilvy, aims to create a sensory journey for consumers and elevate breakfast to a whole new level of indulgence. Experience the joy of "Mmmmuesli" for yourself and savor the chocolate-infused goodness that Kellogg's has to offer.