Industry

70% of brand-building ad spend goes to TV: Vikram Sakhuja

70% of brand-building ad spend goes to TV: Vikram Sakhuja

In a new interview series with marketers and media leaders, we explore "Bollywood...

Shoppers Stop to open large stores with Gucci, Louis Vuitton

Shoppers Stop to open large stores with Gucci, Louis Vuitton

The new Shoppers Stop stores will also feature The Collective, a luxury store from...

Prime Video India, Excel Media developing Mirzapur Season 4

Prime Video India, Excel Media developing Mirzapur Season...

Mirzapur's third season has become the most-watched show on Prime Video in India,...

JioCinema's Paris Olympics coverage includes curated India and women athletes feeds

JioCinema's Paris Olympics coverage includes curated India...

The coverage will be available on the Sports18 Network and free on JioCinema, making...

SW Network secures media mandate for Nef's Finds

SW Network secures media mandate for Nef's Finds

This partnership with SW Network seeks to boost brand visibility and expand market...

The Derma Co Achieves Rs 500 Crore ARR Milestone

The Derma Co Achieves Rs 500 Crore ARR Milestone

Honasa Consumer's The Derma Co hits a revenue run rate of Rs 500 crore, becoming...

TV broadcasters to challenge TRAI's order on DD Free Dish

TV broadcasters to challenge TRAI's order on DD Free Dish

Broadcasters, through industry bodies like the Indian Broadcasting and Digital Foundation,...

FSSAI Flexes Muscles; Protein Supplements Face Stricter Scrutiny

FSSAI Flexes Muscles; Protein Supplements Face Stricter...

New regulations target counterfeit products and deceptive marketing, aiming to ensure...

Patanjali launches Dant Kanti Fresh Gel with #FullFullFresh campaign

Patanjali launches Dant Kanti Fresh Gel with #FullFullFresh...

The TVC features Bollywood stars Tiger Shroff and Tamannaah Bhatia dancing to a...

Spotify expands Podcasters app, unveils comments for all creators

Spotify expands Podcasters app, unveils comments for all...

Creators can now manage, like, and reply to comments directly within the Spotify...

Kellogg’s relaunches Chocos, emphasizing its multigrain benefits

Kellogg’s relaunches Chocos, emphasizing its multigrain...

The brand’s senior marketing director shares details about the product renovation...

Celebrates Team India's Olympic Aspiration with #DeshkaGeetAtOlympics Campaign

Celebrates Team India's Olympic Aspiration with #DeshkaGeetAtOlympics...

The Adani Group has launched the #DeshkaGeetAtOlympics campaign to support Team...

Sony Sports Network secures Major League Cricket 2024 rights in India

Sony Sports Network secures Major League Cricket 2024 rights...

Sony already holds broadcast rights for New Zealand Cricket, England Cricket Board,...

Del Monte Foods Appoints Abhinav Kapoor as Chief Executive Officer

Del Monte Foods Appoints Abhinav Kapoor as Chief Executive...

Del Monte Foods has appointed Abhinav Kapoor as the new CEO to drive growth and...

HDFC Capital acquires an 8.5% stake in TruBoard Technologies

HDFC Capital acquires an 8.5% stake in TruBoard Technologies

This investment will accelerate technology advancements, expand market reach, and...

Media Owners Challenge BMC's New Out-of-Home Advertising Policy

Media Owners Challenge BMC's New Out-of-Home Advertising...

Stakeholders criticize BMC's draft policy for lack of consultation and its potential...