FedEx Becomes Principal Sponsor for Chennai and Johannesburg Super Kings

FedEx has secured a significant global sponsorship deal, becoming the principal sponsor and official logistics partner for the Chennai Super Kings (CSK) in India and Johannesburg Super Kings (JSK) in South Africa. This collaboration, announced during an event with key figures from both FedEx and CSK, marks the beginning of a new chapter for the brand in global cricket sponsorship. The deal will span multiple seasons, including the Indian Premier League (IPL) and SA20 leagues, beginning in 2025.

Speaking at the event, Richard Smith, Chief Operating Officer at FedEx, emphasized the power of sports to connect people worldwide. He highlighted that cricket holds a special place in India, a strategic market for FedEx, and this partnership underscores their commitment to supporting the growth and prosperity of businesses and communities. “Cricket transcends borders, uniting communities through passion, resilience, and shared experiences,” he said, reflecting on the importance of the sport in India.

As part of the agreement, the FedEx logo will feature prominently on the back of the Super Kings' jerseys. FedEx will leverage its vast global network and advanced digital tools to manage the transportation of team kits, match equipment, and other official materials for the Super Kings’ teams across Johannesburg, the U.S., and other locations. This collaboration also opens up various avenues for fans and communities to interact with the FedEx brand, along with team members and customers.

Kami Viswanathan, President of FedEx's Middle East, Indian Subcontinent, and Africa (MEISA), explained that cricket thrives on teamwork, performance, and the drive to inspire—values that align closely with the ethos of CSK. “This partnership mirrors the Super Kings’ pursuit of excellence and growth, and reflects FedEx’s focus on delivering transformative solutions for success,” he added. The Super Kings’ reputation for being the most valuable IPL franchise further strengthens the connection between the two entities.

KS Viswanathan, CEO of Chennai Super Kings, expressed his excitement about the partnership, saying, “We are thrilled to collaborate with FedEx. This partnership reflects our shared values of excellence, reliability, and a commitment to delivering the best for our fans.” He further praised FedEx’s global presence and reputation for innovation, making them the ideal partner to expand the Super Kings’ legacy.

The partnership promises to bring unforgettable moments, both on and off the field, while promoting excellence and growth in the world of cricket and logistics. As the IPL and SA20 seasons approach, fans can expect to see the FedEx logo prominently associated with the Super Kings, a move that not only strengthens the teams’ presence but also elevates FedEx’s visibility in the growing world of sports sponsorships.