Industry
Zomato dives into Desi hip hop with 'Zomato Wala Rapper'
This marks the second instance of a Zomato rider showcasing their hip hop talent...
The Most Thoughtful Pride Ads That India Has Seen
In recognition of Pride Month in June, we highlight brands that have consistently...
Fujifilm India appoints Kriti Sanon and Kartik Aaryan as...
Kriti Sanon and Kartik Aaryan will be the brand ambassadors and endorse Fujifilm’s...
WOW Skin Science launches 'Color Cupid' cosmetics for Gen-Z,...
The new makeup brand is specifically designed and curated for Gen-Z and Millennial...
Hari Om Mythology OTT Platform Launches with Rs 36 Annual...
Hari Om, a new OTT platform dedicated to Indian heritage and religious content,...
McDonald's India N&E Brings Minions-Themed Menu and Experiences
McDonald's India – North & East collaborates with Universal Pictures to introduce...
NDTV and Google Collaboration Spurs 24% Growth in New Users...
NDTV's collaboration with Google has revolutionized its digital approach, resulting...
Reliance Retail launches one-hour delivery pilot in Mumbai,...
The service targets 30-45 minute deliveries, partnering with kirana stores for broader...
MIB Eases SDC Stance, Embraces Advertisers' Feedback
Ministry to Form Core Committee for Finalizing Supreme Court Submission, Incorporating...
Navigating Food Safety Challenges: Restoring Brand Trust...
Experts Share Strategies for Brands to Rebuild Consumer Confidence Amid Ongoing...
CMOs must integrate AI to future-proof marketing strategies
Forrester Research advises CMOs to invest time in learning AI, with many using AI...
NCLT approves Raymond's lifestyle demerger and consumer...
It creates a streamlined structure by separating Raymond and Raymond Lifestyle,...
Dentsu Creative Webchutney Secures Digital Mandate for...
The account, awarded after a competitive pitch, will be managed from the agency's...
Digidarts wins digital marketing for Perona clothing brand
Digidarts will expand Perona's global presence using advanced marketing tools, including...
Marico expands breakfast range with new Saffola Muesli...
The new crunchy muesli comes in three delicious flavors: Kesar Crunch, Berry Crunch,...
Kinder Joy launches limited edition Hot Wheels and Barbie...
For the first time, the brand has introduced larger-sized toys, aiming to offer...
