Industry
Adesh Kumar Gupta will step down as Director of ZEEL
Adesh Kumar Gupta will also leave the board's audit committee, risk management committee,...
2023 Recap: 7 Trends in Media Monetization for Publishers,...
Adapting sans third-party cookies and embracing Connected TV (CTV), these trends...
When CTV made significant advances in India in 2023
Advertisers also notice CTV's abilities to increase viewer engagement and ad recall
2023: Ads Meet AI, Changing Greetings and Beyond
This year, industry witnessed major tech collaborations-GenAI, AR, VR-shaping customer...
Google and Meta are under attack: Are brands looking to...
Marketing executives say they are pushing for a shift in digital ad spending habits...
Tata Play rolls out personalized ads for traditional linear...
Advertisers segment TV audiences, serving distinct ads to households, tailoring...
Brand safety: A major concern for marketers in advertising...
Industry experts describe the challenging task brands face in preserving their reputation...
Gaming industry hit Rs 16,428 cr in FY23, per EY
The 'New Frontiers' report projects India's online gaming industry to achieve Rs....
Indian Television Witnesses Remarkable Surge in Viewership,...
TV consumption among younger audiences, aged 15-21 and 22-30, surged by 7.1% and...
Telegram's potential as a marketing tool excites modern-day...
Telegram's expanding user base, active community engagement, diverse content, bot-driven...
Spotify to lay off 17% of global employees in downsizing
CEO Daniel Ek pledged support for affected employees, offering severance, PTO, healthcare...
Porsche India seeks agency partners in recent LinkedIn...
The carmaker invites agencies to oversee, track, and optimize varied digital campaigns...
Jio Cinema Introduces New IPL Metric: Concurrent Cumulative...
Industry experts remain uncertain if the shift will affect advertising, lacking...
Radio Mirchi 98.3 launches 'Seedhi Jalebiyan' in a grand...
RJs Megha and Dnyaneshwari delve into their new show, discussing the evolving creative...
Inkspell Media hosts India Content Leadership Awards in...
Inkspell Media's Grand Event: India Content Leadership Awards, Ad World Showdown,...
Brands' Excessive Push Notifications: Crossing Limits in...
Push Notification Strategy: Finding the Sweet Spot Between Value and Overwhelm to...
