Industry

This Children's Day, Bournvita "forced packs” wants parents to stop pushing their ambitions onto our children

This Children's Day, Bournvita "forced packs” wants parents...

By encouraging parents to recognise their children's actual talents rather than...

Twitter halts its "blue check" feature after bogus accounts took over.

Twitter halts its "blue check" feature after bogus accounts...

Users have been using Twitter's verification feature to pose as celebrities and...

Twitter's India unit goes negative in FY22; revenue increases 82%

Twitter's India unit goes negative in FY22; revenue increases...

Twitter's India division experienced losses during the fiscal year that ended on...

As cinema lovers return to the theatres, advertisers are now doing the same

As cinema lovers return to the theatres, advertisers are...

Industry signals that the ad rates for in-cinema are likely to touch pre-Covid levels

FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented By’ partners its Qatar edition of the tournament

FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented...

Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI...

The “Curious case of Brand Appropriateness” in a digital-first world

The “Curious case of Brand Appropriateness” in a digital-first...

Makes a case for third-party ad verification solutions that make sure advertisers'...

Electrolux appoints Omnicom Media Group for integrated media duties

Electrolux appoints Omnicom Media Group for integrated...

The integrated media campaign for Electrolux will be led by Omnicom Media Group...

BITS Pilani allows students a year off to start their own startups

BITS Pilani allows students a year off to start their own...

Students at BITS Pilani are given a year off to start startups. The Indian Institutes...

Mobile Media Company Ventes Avenues Enters Into Distribution Agreement With Adsquare

Mobile Media Company Ventes Avenues Enters Into Distribution...

Ventes Avenues officially announced a partnership with Adsquare. According to the...

Xiaomi Appoints Xapads Media As Core Agency Partner

Xiaomi Appoints Xapads Media As Core Agency Partner

As its Core Agency Partner, Xiaomi appoints the Adtech platform Xapads Media. Through...

Elon Musk Takes Control of Twitter, Fires CEO Parag Agrawal, Other Top Executives

Elon Musk Takes Control of Twitter, Fires CEO Parag Agrawal,...

Elon Musk took control of Twitter and sacked Chief Executive Officer Parag Agrawal,...

Dabur to acquire 51% stake in Badshah Masala for Rs 587.5 crore

Dabur to acquire 51% stake in Badshah Masala for Rs 587.5...

According to Dabur, the acquisition was in accordance with its strategic aim to...

Value-fashion retailer V-Mart to acquires Online Marketplace LimeRoad

Value-fashion retailer V-Mart to acquires Online Marketplace...

With A M Marketplaces (LimeRoad) and a few other parties, the company has entered...

LinkedIn launches B2B the next generation of sales navigator, deep sales platform

LinkedIn launches B2B the next generation of sales navigator,...

LinkedIn Sales Solutions is launching a B2B deep sales platform that will enable...