Industry
Manu Bhaker celebrates historic win with KFC rolls as role...
KFC's rolls range now features five new flavors, including Indian Spicy Veg. Starting...
ITC Sunfeast Launches First Egg & Milk Biscuit in India
ITC Sunfeast Unveils Super Egg & Milk Biscuit: A Nutritious, Convenient Snack for...
YouTube Celebrates Explosive Growth in India at Brandcast...
CEO Neal Mohan reveals quadrupled CTV views, trillion Shorts views, and new ad formats,...
Cheers to Creativity; No More Hiding Behind Water Bottles!
With surrogate ads drying up, alcohol brands must now craft stories that sell lifestyle,...
Tata Consumer Products launches refreshing Tetley Kombucha...
Tetley Kombucha, priced competitively at Rs 175 for 250 ml, offers a 9-month shelf...
Zepto plans to move its headquarters from Mumbai to Bengaluru
The company is actively searching for properties in Bengaluru, with an official...
Sonam Bajwa urges women to embrace personal style with...
The new collection blends comfort, functionality, and fashion, making it perfect...
Disney India launches Marvel's ‘Deadpool & Wolverine’ with...
Brands include Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, Wrogn,...
Casio India expands G-Shock, targets diverse subcultures,...
Casio MD Hideki Imai discusses the strategy behind their expanded campaign, collaborating...
Thums Up launches 'Utha Thums Up, Jagaa Toofan' for Paris...
The campaign emphasizes how a 'thumbs up' motivates athletes, encouraging them to...
Godrej Consumer spends over ₹1,000 crore on FY24 advertising
This includes a 30% reduction in SKUs as part of their rationalization process,...
HealthOK and Bikanervala promote 100% vegetarian multivitamin...
The campaign video aimed to raise awareness about the 100% vegetarian health supplements,...
Flipkart's inaugural G.O.A.T Sale aims to "save the Amazon"
The sale is live now until July 25th. Here's how the brand is promoting it and engaging...
Plum Celebrates 10 Years of Clean Beauty Innovation and...
Celebrating ten years, Plum amplifies its digital ad spend, focuses on socio-economic...
Maruti Suzuki Embraces Digital Marketing with Hyperlocal...
Leveraging data analytics and innovative strategies, Maruti Suzuki enhances consumer...
Dollar launched South market campaign featuring Mahesh...
The collaboration aims to enhance Dollar Industries' brand presence and connect...
