Chinese Wok Partners with Varun Dhawan's Baby John for Vibrant Campaign

Chinese Wok, India’s popular quick-service restaurant chain known for its Desi Chinese cuisine, has joined hands with the much-awaited Bollywood movie Baby John, produced by Atlee and starring Varun Dhawan. The collaboration marks a unique fusion of flavours and entertainment, aiming to delight both food lovers and movie enthusiasts across India.

The campaign takes full advantage of Varun Dhawan’s massive fan following and the buzz surrounding Baby John to highlight the bold and vibrant flavours of Chinese Wok. By combining the magic of cinema with their signature cuisine, the partnership showcases a fresh approach to brand engagement.

Speaking about the collaboration, Aayush Madhusudan Agrawal, founder of Chinese Wok, shared, “We are thrilled to team up with Baby John and Varun Dhawan for a campaign that celebrates the vibrant flavours of Chinese Wok and the excitement of cinema. This partnership is our way of connecting with audiences by blending two universal passions—food and entertainment—into one unforgettable experience.”

The promotional activities are designed to create a strong brand presence and amplify the buzz around Baby John. These include:

• Metro Branding: Eye-catching advertisements in metro stations, targeting urban commuters.
• Bus Shelters: Strategically placed posters in high-traffic areas.
• In-Theatre Ads: Engaging content shown before and during movie screenings to captivate cinema-goers.

By tapping into public spaces and cinema halls, the campaign ensures maximum visibility, making it hard to miss the vibrant messaging. This immersive approach aligns with the film’s energetic vibe, driving audience engagement and enhancing brand awareness.

This partnership is a testament to Chinese Wok’s commitment to creativity and connection. The brand’s innovative approach in associating with one of Bollywood’s rising stars positions it as more than just a food outlet—it becomes a part of the cultural zeitgeist.

With its bold Desi Chinese flavours, Chinese Wok continues to expand its reach and strengthen its relationship with customers. Collaborating with a high-profile film like Baby John is another step in its journey to becoming a household name.