Industry
KFC and BGMI Team Up for Zinger Box Gaming Rewards
KFC India and KRAFTON India have partnered to introduce a special KFC Zinger Box...
Ad-Supported Content Gains Popularity in Evolving Digital...
As OTT channels proliferate, consumers embrace ad-supported models, signaling a...
TVF Partners with Collective Artists Network for Enhanced...
TVF's Arunabh Kumar and Collective Artists Network team up to leverage casting expertise,...
SEBI Crackdown Disrupts BFSI Festive Marketing Plans and...
BFSI brands reconsider influencer partnerships and marketing tactics amid SEBI's...
LEGO Group Selects Publicis One as Global Media Agency
LEGO Group has chosen Publicis One as its global media agency after an 18-month...
India's T20 Victory and Kohli-Sharma Retirement Spark Brand...
As India celebrates the T20 win, experts discuss how Sharma and Kohli's retirement...
Adglobal360 secures HTech's digital marketing contract
AGL will manage paid media advertising for HTech across digital platforms, including...
Tata Play promotes mobile app content with three new ad...
The app allows users to watch live TV, access on-demand content, manage accounts,...
Disney Star Secures Eleven Sponsors for Wimbledon 2024...
Disney Star announces eleven sponsors for the 2024 Wimbledon Championships, showcasing...
FSSAI to tighten rules for protein supplements, according...
The upcoming crackdown may lead to the prohibition of products not meeting new guidelines,...
Harmonize branding and performance: Leverage marketing...
Brand building and marketing can enhance concert experiences by increasing reach,...
Cinthol launches easy wash-off body wash with automatic...
The product features a built-in foamer, making it much easier to wash off compared...
Times of India appoints Rohit Sharma, redesignates Sai...
In his new role, Sai will concentrate on the Kolkata, Lucknow, Bhopal, Nagpur, Patna,...
Pride Month 2024: Fewer Ads, More Action
Brands shift focus from token marketing to meaningful initiatives, fostering genuine...
Ambuja Cements board approves merger with Adani Cementation
As part of the merger, Adani Enterprises will receive 8.7 million shares of Ambuja...
The Salt Inc. Revolutionizes Content and Design with Strategic...
A new player in content and design, The Salt Inc. partners with The Economist to...
