Hero Karizma Revs Up as Title Sponsor for MTV Roadies 20

MTV Roadies is back with a bang for its landmark 20th season, titled MTV Roadies Double Cross, premiering on January 11, 2025. This season comes with a fresh twist—trust is scarce, alliances fragile, and loyalty constantly tested. Airing every Saturday and Sunday at 7 PM on MTV and streaming on JioCinema, the show promises thrilling challenges and unexpected drama.

Hero Karizma returns as the title sponsor, reigniting a historic partnership with Roadies. Avvatar Sports Nutrition and POCO join as co-sponsors, seamlessly integrating their brand values with the show’s adventurous spirit.

Rannvijay Singha, a Roadies icon, makes a comeback as the host, joined by a dynamic panel of gang leaders:

• Prince Narula, celebrating eight years with the show.
• Rhea Chakraborty, defending her winning streak.
• Neha Dhupia, making a grand return.
• Elvish Yadav, debuting as the newest gang leader.

For the first time, JioCinema offers exclusive features like the Roadies Battleground digital contest, where one lucky contestant earns a wildcard spot. Additionally, fans can catch the Roadies Group Discussion (GD) Feed, streaming Monday to Friday at 7 PM, which showcases the journey from auditions to group discussions.

Hero Karizma’s chief business officer, Ranjivjit Singh, highlighted the motorcycle’s legacy with Roadies, calling it a “symbol of passion, performance, and freedom.” Singh said the partnership aims to inspire a new generation to embrace the thrill of riding and the unstoppable spirit of Roadies.

Avvatar Sports Nutrition, represented by Akshali Shah, executive director of Parag Milk Foods, emphasized their shared values of determination, grit, and endurance, aligning with Roadies’ high-octane challenges. Their goal is to encourage young viewers to #ReconstructYourself with strength and resilience.

POCO India’s country head, Himanshu Tandon, lauded the collaboration as a reflection of the brand’s focus on cutting-edge technology that empowers viewers to tackle challenges confidently and stay ahead of the curve.

Commenting on the show’s legacy, Anshul Ailawadi, business head of youth and music at MTV, remarked, “Roadies has defined youth entertainment for 20 years, evolving into a cultural force that inspires ambition.” He expressed pride in partnering with Hero Karizma, Avvatar, and POCO to reach Roadies’ ever-growing pan-India audience.

Vivek Mohan Sharma, head of branded content, noted that the show offers brands an authentic platform to connect with Gen Z and Millennial audiences, blending immersive storytelling with high-impact marketing.