Lay’s Celebrates Delhi’s Flavors with Maze-Themed Ad and Food Truck

Lay’s has unveiled a maze-themed advertisement inspired by the streets of Delhi, marking the launch of its first-ever Lay’s Food Truck. Published on December 19 in The Times of India, the ad takes readers on a visual journey through the bustling roads of Delhi, celebrating the city’s rich culture and vibrant food scene.

This innovative print ad not only maps Delhi’s streets but also incorporates elements of the city’s unique essence. The design seamlessly blends local culture, language, and the brand’s identity, creating an engaging experience for readers. The maze acts as a guide, leading to the highlight of the campaign—the Lay’s Food Truck.

Set to travel across Delhi during the holiday season, the Lay’s Food Truck introduces the brand’s creative #WaysToLays concept. The truck serves an exciting menu featuring dishes inspired by Lay’s popular flavors, such as:

• Classic Salted-inspired sliders
• Magic Masala-infused wraps
• Tangy Tomato-flavored nachos

By integrating Delhi’s culinary heritage with its globally loved snacks, Lay’s aims to connect deeply with its audience. This initiative not only showcases the brand’s versatility but also pays homage to Delhi’s love for food and innovation.

The ad uses Delhi’s culture as its canvas, highlighting iconic symbols like the rickshaw, monuments, and street food vendors. It also includes popular Delhi lingo, such as “Oye Biryani Kha Liya?,” making it relatable and fun.

The campaign is not just about promoting a food truck; it’s a celebration of community, flavors, and the spirit of Delhi. With its vibrant design and cultural nods, Lay’s successfully turns a simple print ad into an immersive experience.

This campaign reflects Lay’s ongoing commitment to engaging consumers through innovative marketing and flavorful experiences. By combining a creative ad concept with an interactive food experience, Lay’s ensures that its products remain exciting and relevant.