IIFL Home Finance Unveils #Bharose Ki Keemat Sequel Starring Abhishek Banerjee

IIFL Home Finance Ltd., a leading player in affordable housing finance, has launched the second video in its celebrated ‘#Bharose Ki Keemat’ campaign. Featuring the charismatic Abhishek Banerjee, the campaign humorously delves into the essence of trust (Bharosa) in both personal and financial relationships, emphasizing IIFL’s commitment as a trusted partner for homebuyers.

Building on the overwhelming success of the first video, this sequel introduces the “Bharosa Meter,” a clever and playful concept that visually captures the fluctuations of trust. Through relatable storytelling, the campaign highlights the pivotal role of trust in making significant financial decisions, such as home loans, particularly for the economically weaker sections (EWS) and lower-income group (LIG) categories.

Madhvi Gupta, Head of Marketing, PR, ESG, and CSR at IIFL Home Finance, expressed her excitement: “The second video from the ‘Bharose Ki Keemat’ campaign takes the story forward with added humor, warmth, and relatability. It beautifully underscores the importance of trust in both relationships and life-changing financial decisions. As a trusted partner for homebuyers, we remain committed to supporting individuals in the affordable housing segment, making their dreams of owning a home a reality.”

The campaign blends vibrant storytelling, the popular ‘Bharosa Jingle,’ and festive visuals to evoke a sense of warmth and sincerity. Banerjee’s portrayal perfectly balances humor and emotion, capturing the dual dynamics of trust in personal and financial realms.

Baani Singh, Senior Group Creative Manager at Schbang, explained, “The Bharosa Meter became the centerpiece of the narrative, conveying the intent of IIFL Home Finance to win trust through a mix of humor and real-world benefits. Our goal was to craft a campaign that resonates deeply with the audience while showcasing the brand’s core values.”

The campaign will be extensively promoted across TV, digital platforms, and social media, aiming to connect with millions of viewers nationwide. Through this initiative, IIFL Home Finance reinforces its role as a trustworthy partner in the affordable housing finance sector, building lasting relationships with homebuyers.