Hyatt India Debuts Instagram With Vaani Kapoor, Celebrating Luxury
Hyatt India launches Instagram with Vaani Kapoor, unveiling #HyattCelebratesYou to showcase heartfelt hospitality, personalized experiences, and stunning properties through exclusive content.
Deepanjali
Hyatt India has officially entered the world of Instagram, marking its launch with a collaboration featuring Bollywood star Vaani Kapoor. The initiative, conceptualized by Lintas Live, a division of the Mullen Lowe Lintas Group, aims to showcase Hyatt’s unparalleled hospitality, personalized services, and luxurious experiences. The campaign, titled #HyattCelebratesYou, is a celebration of the brand’s core values, designed to create engaging and meaningful connections with its audience on social media.
The Instagram page promises to deliver a blend of stunning visuals, brand films, and exclusive content highlighting Hyatt’s commitment to guest care and exceptional service. The campaign kicks off with a teaser and six captivating episodes starring Vaani Kapoor. These episodes emphasize Hyatt’s guiding principles, such as ‘The Art of Anticipation’, ‘Going Above and Beyond’, ‘Care from the Heart’, and ‘Making Every Moment Delightful’. Each episode brings to life the brand’s dedication to creating unique, memorable, and heartfelt experiences for its guests.
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Deepa Krishnan, head of marketing for Hyatt in India and Southwest Asia, expressed her enthusiasm for this milestone, stating, “Launching our official Hyatt India Instagram page allows us to showcase more than our properties and services. It’s an opportunity to reflect our purpose-driven approach to hospitality, where caring for people is at the heart of everything we do. Through the #HyattCelebratesYou campaign, we aim to connect with our guests, understand their needs, and craft bespoke experiences that truly resonate with them. Having Vaani Kapoor join us on this journey is a delight, as she brings elegance and warmth that perfectly align with Hyatt’s values.”
Vaani Kapoor also shared her excitement about the collaboration, saying, “I’m thrilled to partner with Hyatt India on this exciting venture. Their dedication to personalized care and celebrating every guest’s uniqueness resonates deeply with me. I’m looking forward to sharing my favorite moments and experiences with Hyatt, offering my followers an exclusive glimpse into the World of Hyatt.”
Ameer Ismail, president of Lintas Live, expressed his pride in crafting this campaign, saying, “Our team has worked tirelessly to create an engaging and heartfelt launch campaign that reflects Hyatt’s ethos of making every guest feel special. ‘Hyatt Celebrates You’ perfectly encapsulates the brand’s virtues of warmth and care, making it a standout moment in luxury hospitality marketing.”
This collaboration is not just about promoting Hyatt’s luxurious properties but about establishing a stronger emotional connection with its audience. By leveraging the power of social media and the charm of Vaani Kapoor, Hyatt India’s Instagram debut sets the stage for a fresh, innovative approach to luxury hospitality marketing.
