SW Network secures media mandate for Nef's Finds

SW Network, an integrated advertising agency, has recently secured the media mandate for Nef’s Finds, a brand renowned for its trend-focused yet timeless appeal. The media mandate was awarded following a competitive multi-agency pitch, highlighting SW Network's expertise. The mandate will be overseen by SW Network’s Delhi headquarters.

Nef's Finds, under the leadership of founder and CEO Nefertari Joshi, stands out in the consumer market with its strong commitment to sustainable yet chic fashion. This approach resonates with youthful vigor and effortless styling. With this media mandate, SW Network is dedicated to enhancing the brand’s perception and expanding its reach through strategic media initiatives.

Raghav Bagai, co-founder of SW Network, expressed his excitement about the partnership, stating, "The rise of slow fashion in India, particularly among the youth, is a trend we've been closely monitoring. Our collaboration with Nef's Finds is a testament to our shared vision of blending creativity with strategic impact. We are eager to craft compelling narratives that capture the essence of Nef's Finds' slow fashion ethos, fostering a more meaningful connection with their audience."

Nefertari Joshi, founder and CEO of Nef’s Finds, commented on the partnership, "Nef's Finds has always believed in clothing and accessories that transcend seasons and celebrate the spirit of endless summers and carefree moments. We see this collaboration with SW Network as a strategic move to amplify our brand narrative and engage with a wider audience that values sustainable and stylish choices. Our aim at Nef's Finds is to redefine fashion norms while creating a more sustainable and exclusive experience.”

With the addition of Nef’s Finds to its client portfolio, SW Network continues to demonstrate its ability to drive impactful strategies and elevate brands across various market segments.