Powerlook Expands Offline with 5 New Stores, Eyes Rs. 150 Crore Revenue

Fashion brand Powerlook is strengthening its offline retail presence with the launch of five new stores across three key states. This expansion is part of Powerlook’s ambitious growth strategy, which aims to scale its physical presence to 15 stores and achieve a 50 percent revenue increase, targeting Rs. 150 crore by the end of March 2025.

The newly inaugurated stores are located in Ghatkopar, Mumbai (Maharashtra), Vadodara and Surat (Gujarat), and Bengaluru (Karnataka). These stores add a combined retail space of 30,000 sq. ft. to the brand’s portfolio, boosting accessibility for customers in these regions. “With the opening of these stores, Powerlook now operates in 13 locationsacross four states,” said Raghav Pawar, co-founder of Powerlook.

Best known for its strong online presence across e-commerce platforms, Powerlook is leveraging its growing brand recognition to expand into offline retail. The company views physical stores as an essential part of its strategy to directly engage with customers and provide a personalized shopping experience.

“We aim to expand our network to 15 stores by the end of this fiscal year. Sales have increased by 25-30 percent after each store opening, showing that our expansion strategy is effective,” Pawar explained.

Powerlook, recognized as a leading brand in men’s fashion, is targeting a substantial revenue growth, aiming for Rs. 150 crore in the current fiscal year, up from ₹100 crore the previous year.

This offline expansion aligns with a growing trend in the Indian retail market, where there is a strong demand for in-store experiences. By combining its robust online presence with a growing retail network, Powerlook aims to serve its loyal customers and attract new ones.

Powerlook’s strategic expansion reflects its commitment to staying ahead in India’s dynamic fashion industry, where competition is fierce and innovation is crucial for sustained growth.