BHIM App’s ‘Meethi Diwali’ Campaign Spreads Festive Joy to Children

BHIM App's ‘Meethi Diwali’ Campaign: Spreading Festive Joy to Underprivileged Children

NPCI BHIM Services (NBSL), a subsidiary of the National Payments Corporation of India (NPCI), has launched the heartwarming ‘Meethi Diwali’ campaign in partnership with CRY (Child Rights and You). This initiative brings the sweetness of Diwali to underprivileged children across India by donating a box of sweets for every ten transactions made via the BHIM app.

Digital Payments with a Cause
The ‘Meethi Diwali’ campaign seamlessly integrates digital payments with a social impact, allowing users to participate in the initiative by simply using the BHIM app for their regular payments. The campaign encourages people to contribute to a worthy cause without changing their everyday routines, bringing kindness to their daily transactions.

Statement from NBSL
Rahul Handa, Chief Business Officer of NBSL, shared,
"BHIM is committed to making a difference by promoting inclusion through digital payments and beyond. With the ‘Meethi Diwali’ campaign, every transaction is an act of kindness."
As BHIM celebrates Diwali with purpose, it also strengthens India’s digital payment framework, envisioning a future where technology and compassion go hand in hand.