Star Sports' IPL ads feature captains expressing fans' emotions passionately

As the excitement builds for the highly anticipated TATA IPL 2024, Star Sports, the official television broadcaster, introduces a campaign celebrating IPL fandom and diverse expressions.

Star Sports, the official broadcaster of TATA IPL 2024, has launched a campaign titled "Ajab Rang Dikhega" (Unexpected Colors Will Be Seen), described as an "ode to IPL fandom and its various expressions." The campaign is designed to capture the spirit of the 17th season of the tournament, drawing inspiration from real-life fan stories, social media moments, and genuine fan events.

The film, part of the campaign, features four IPL captains and Star Sports 'Believe' ambassadors – Rishabh Pant, Hardik Pandya, KL Rahul, and Shreyas Iyer. Each captain represents diverse groups of fans in various situations, embodying different emotions experienced during key moments of the games when watched together.

The campaign showcases the transformation of fans' personalities in response to the emotional roller-coaster of IPL 2024. Rishabh 'Gabroo' Pant's gang sheds its "macho personality" to display emotional reactions, while Hardik 'Corporate' Pandya and his team break into a dance in a boardroom setting to celebrate. KL 'Padhakoo' Rahul and his study circle express passionate reactions to umpiring decisions, and Shreyas 'Good boy' Iyer rebels against his usual submissiveness around his family.

Teasers and behind-the-scenes clips related to the campaign have gained attention on social media platforms, intensifying the anticipation for its release in multiple languages, including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, and Malayalam to resonate with fans across India.

Sanjog Gupta, Head of Sports at Disney Star, expressed, "Our campaign is an ode to the plethora of emotions that fans around the country will experience over the next couple of months."

Star Sports 'Believe' Ambassador, Hardik Pandya, shared his excitement, stating, "Playing the role of a fan in the campaign brought back memories of me being a fan, celebrating happily with friends and family when emotions take over during memorable victories."

Rishabh Pant, another 'Believe' Ambassador, emphasized, "Through the new campaign, we celebrate the unique community experiences that IPL evokes across the country, making it a truly unforgettable experience."

The "Ajab Rang Dikhega" campaign has been conceived and conceptualized by Tilt Brand Solutions, a Mumbai-based brand and communications consultancy that is part of Quotient Ventures.