Herbalife India Launches Luxury Vritilife Skincare Range

Herbalife India, a leading health and wellness company, has announced the launch of the Vritilife Outer Nutrition Range, marking its entry into the Indian luxury skincare market. This new range includes a facial cleanser, facial toner, facial serum, and moisturizer.

Developed at Herbalife’s Centre of Excellence in Bangalore, the Vritilife Outer Nutrition Range has undergone extensive clinical research to ensure safety, efficacy, and traceability from raw materials to finished products. The range features authentic botanicals and Ayurvedic-based formulations, combined with natural oils containing higher actives, catering to the needs of modern lifestyles. With this launch, Vritilife becomes a significant addition to Herbalife’s product portfolio.

Since 2009, Herbalife India has shown consistent growth. Initially focused on weight management, the company has diversified its product portfolio to include 48 products covering fitness & performance, daily nutrition, and overall health. In Q1 2024, ending on March 31, Herbalife’s net sales in India reached $203.5 million, marking a 13.9% increase compared to the same period in 2023. Herbalife India is now the top market globally among the 95 countries where the company operates.

Ajay Khanna, MD of Herbalife India, stated, “As Herbalife embarks on its next phase of growth in India, we are thrilled to introduce the Vritilife Outer Nutrition Range. This strategic expansion not only diversifies our product portfolio but also underscores our commitment to delivering high-quality skincare solutions. As a responsible health and wellness company, we are confident that our skincare range effectively meets the outer nutrition needs of the Indian population. These products embody our philosophy of blending ancient Indian beauty practices with advanced, science-backed formulations.”

The Indian beauty industry is rapidly evolving, with Ayurveda experiencing significant growth. A recent study by Verified Market Research (VMR) indicates that the Ayurveda beauty market is flourishing, currently valued at $8-9 billion. Additionally, Ayurveda’s share of the global beauty and personal care market, currently valued at $646 billion, is projected to reach $21.1 billion by 2028. Recognizing this shift in consumer preference towards natural solutions, the Vritilife Outer Nutrition Range capitalizes on the growing demand by offering a luxurious and effective range that harnesses the power of ancient herbs for modern skincare needs.

Ajay Khanna further added, “At Herbalife, we support local communities, respect local sentiments, and honor our culture in all our initiatives. The Vritilife Outer Nutrition range is proudly Made in India, scientifically formulated, and clinically evaluated for various skin types. We understand and celebrate the diverse beauty traditions of this nation, and our products reflect that respect.”