Samsung responds to Apple’s iPad Pro ad with bold statement

Samsung has responded to Apple's controversial iPad Pro commercial, launching its own version titled "uncrush." In this alternate reality depicted by Samsung, amidst the debris left by the crushing of various objects, an artist emerges. She picks up a guitar, miraculously unscathed by the crushing, and begins to play. Accompanied by the Samsung Galaxy Tab S9 Ultra as her loyal sheet music companion, the ad sends a powerful message: "Creativity cannot be crushed."

While Apple publicly apologized for the misstep of its iPad Pro commercial, admitting fault, Samsung seized the opportunity to take a jab at its biggest competitor. However, some critics find Samsung's response lacking originality and unnecessary. Commenters on Samsung Mobile US's post on X express their disappointment, suggesting that Samsung should focus on promoting its own features rather than mocking Apple.

Critics argue that Samsung's approach highlights its reliance on Apple for relevance, with one user remarking that Samsung's lack of creativity in response to Apple's provocation solidifies its perennial status as the second-best. While Apple's original ad aimed to showcase the versatility of the iPad Pro in content creation and consumption, it faced backlash from Hollywood and other creative industries. Notable figures like English actor Hugh Grant and Bollywood star Hrithik Roshan criticized the ad for its portrayal of the destruction of creativity. Eventually, Apple issued a formal apology and decided against airing the commercial on television.