Ananya Panday Promotes Joyful Moments in Timex's New Campaign

Timex, the renowned American watch brand, has unveiled the latest chapter of its ‘Waste More Time’ campaign, starring brand ambassador Ananya Panday. This global campaign invites individuals to step away from the hustle and bustle of daily life and reconnect with their passions, even if it means engaging in activities that others might deem unproductive. The third digital film of the campaign emphasizes that a Timex watch does more than just tell time; it narrates your story and encourages you to make time your own.

The new ad features Ananya Panday immersed in her bookshelf, initially appearing focused on work. However, the narrative soon shifts to a playful scene where she balances books on her head and dances, illustrating the campaign's theme of joyfully wasting time.

Ananya’s portrayal in the campaign underscores the balance between work and play, embodying the 'Waste More Time' philosophy. This campaign encourages individuals to pursue their passions without fear of judgment, embracing a slower, more analog lifestyle that allows for living in the moment.

Deepak Chhabra, MD of Timex India, expressed his thoughts on the campaign, stating, “The success of the ‘Waste More Time’ campaign, which celebrates investing time in yourself and recognizing that it is indeed time well spent, is evident through the love our consumers have shown for Timex. The iconic brand, now in its 170th year, continues to captivate consumers with its timeless designs and belief in doing more of what brings you joy.”

Ananya Panday shared her excitement about the campaign, saying, “I'm thrilled to be part of this third campaign collaboration with Timex. This is not just a campaign; it's a way of life. I align with life’s little joys, no holds barred. Here’s to those who live life on their own terms — let Timex be a reminder to Waste More Time.”

The release of the third 'Waste More Time' film marks a significant milestone for Timex, as the brand continues to innovate in style and appeal to those who value both fashion and personal storytelling. The film is now available on Timex's official website and social media channels.