KFC India and KRAFTON India have joined forces to launch a limited-time offer that combines delicious food with exclusive gaming rewards. This summer, BGMI (BATTLEGROUNDS MOBILE INDIA) players can enjoy the KFC Zinger Box, which comes with special in-game items to enhance their gaming experience.
Available until August 30, 2024, in select cities, including Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi, and Pune, the KFC Zinger Box provides a delightful meal featuring the Classic Zinger Burger, two-piece Hot Wings, fries, and a refreshing beverage for Rs. 299/-. Each box includes a unique code that players can redeem on the BGMI website to unlock exciting rewards such as parachutes, bags, hats, jackets, and more.
This collaboration aims to merge two popular Gen-Z passions: food and gaming. As the gaming audience in India is projected to reach 750 million users by 2025, this partnership offers a unique opportunity for KFC to connect with young gamers.
Aparna Bhawal, Chief Marketing Officer of KFC India, expressed her excitement about the collaboration, highlighting KFC’s commitment to exploring innovative and culturally relevant partnerships. She mentioned that the idea for this collaboration stemmed from KFC’s recent Lunch Specials, aligning perfectly with the gaming community's phrase, "Winner, Winner Chicken Dinner."
Seddharth Merrotra, Head of Business Development at KRAFTON India, echoed this sentiment, noting that the partnership not only enhances the gaming experience but also provides an immersive and enjoyable journey for players who love both KFC and BGMI.
To claim the exclusive in-game rewards, consumers can scan the QR code provided with the KFC Zinger Box or visit www.battlegroundsmobileindia.com/redeem. Fans can purchase the Zinger Box in restaurants or order online through the KFC app or website while the offer lasts.
Don't miss out on this exciting blend of culinary delight and gaming fun—head to your nearest KFC or order online to enjoy the KFC Zinger Box with BGMI rewards before the offer ends.
Sumit Rawat
