Havells Partners with Janhvi Kapoor to Launch ‘Meditate’ Air Purifier

Havells Studio has introduced a refreshing new collaboration by naming Janhvi Kapoor as the face of their innovative Meditate air purifier. This high-tech purifier, which uses SpaceTech technology to cleanse air at a molecular level, aims to redefine home environments by providing clean and pure air essential for healthier living. Kapoor, now Havells’ brand ambassador, stars in the newly launched campaign showcasing how the Meditate purifier can transform indoor spaces, ensuring that each breath taken at home is as pure as possible.

The ad campaign revolves around Kapoor returning home after a hectic day, visibly drained and searching for a moment of peace. Upon activating the Meditate air purifier, she finds herself surrounded by clean, refreshing air, instantly rejuvenating her mood and helping her reconnect with herself. This scenario captures the product’s core message: clean air is more than a luxury – it’s a necessity for a balanced and healthy lifestyle. The Meditate air purifier’s cutting-edge technology ensures that air impurities are tackled at a molecular level, promising an effective solution to indoor pollution.

Deepak Bansal, SBU Head of Electric Consumer Durables at Havells India, commented on the partnership, underscoring the importance of indoor air quality in today’s world. “Partnering with Janhvi Kapoor isn’t just about visibility. It’s a chance to share our commitment to clean air and healthier living spaces,” Bansal said. “With her involvement, we want to stress the significance of air purification and promote it as an investment in one’s health and well-being.”

As part of the campaign, Rohit Kapoor, EVP of Marketing Communications at Havells India, highlighted the alignment between Janhvi Kapoor’s image and the target audience’s aspirations. “Janhvi’s connection with younger audiences makes her a perfect fit for Havells Studio. With her endorsement, we’re able to boost awareness of the Meditate range, reinforcing Havells’ commitment to innovation and helping consumers realize the value of investing in clean air solutions,” he explained.

The Meditate air purifier campaign will roll out across multiple platforms to engage a wide audience. Digital channels, social media, contextual search ads, in-store branding, and activations in key retail locations will be leveraged to emphasize the importance of clean indoor air and to position the Meditate range as an essential tool for healthy living.

This campaign reflects Havells’ proactive stance on tackling indoor air pollution, making it accessible for consumers looking to improve their home environments. By aligning with Kapoor, Havells aims to connect with a younger generation who values wellness and healthier lifestyles. This partnership represents a step forward in advocating for clean air as a staple of modern living, making it easier for consumers to access solutions that promote better health right at home.

With this unique approach, Havells Studio hopes to inspire consumers to embrace cleaner living spaces through technology, proving that a small investment in an air purifier can lead to long-lasting benefits.