KlugKlug Appoints Shuchi Sethi as Country Manager to Boost India Growth

KlugKlug, a global SaaS platform specializing in influencer marketing, has appointed Shuchi Sethi as its new Country Manager for India. With over a decade of experience in the influencer marketing industry, Sethi brings a wealth of expertise in data-driven marketing solutions and strategic growth. In her new role, she will lead KlugKlug’s expansion efforts in India, focusing on strengthening the brand’s market presence and accelerating revenue initiatives.

Known for her client-centric approach and extensive background in business development, Sethi previously held senior roles at Fork Media and Anymind Asia Group. During her career, she has successfully collaborated with over 200 brands, helping them navigate the evolving influencer marketing landscape. Sethi’s appointment is seen as a key step for KlugKlug as the company aims to provide brands with data-driven insights for more effective influencer marketing campaigns.

Sethi expressed her excitement about joining KlugKlug, highlighting the evolution of influencer marketing from a niche concept to a core marketing strategy for brands worldwide. “Influencer marketing has transformed into a vital tool for brand visibility and consumer engagement. KlugKlug’s emphasis on data and automation is exactly what the industry needs to achieve structured, results-oriented marketing strategies,” she said. “I’m thrilled to join a company that shares this vision and look forward to supporting brands with the insights they need to make more informed decisions.”

With India as a key growth market, Kalyan Kumar, KlugKlug’s CEO and co-founder, expressed his confidence in Sethi’s ability to drive impactful growth. "We’re thrilled to have Shuchi on board," Kumar shared. “Her leadership experience and deep understanding of influencer marketing will be invaluable as we continue to offer data-backed solutions for our clients.” Kumar highlighted that Sethi’s insights will help the company scale operations and strengthen KlugKlug’s market position in India.

Beyond India, KlugKlug has ambitious plans to expand across regions like the Middle East, Southeast Asia, and Australasia. With the global demand for influencer marketing on the rise, the company believes that data-driven solutions are critical to support brands as they navigate diverse markets. Vaibhav Gupta, co-founder and CPO of KlugKlug, added that brands today are increasingly seeing the value of technology in influencer marketing. Gupta praised Sethi’s strategic expertise, adding that her experience with data-driven campaigns makes her the ideal choice to lead KlugKlug’s growth strategy in India.

KlugKlug’s focus on providing actionable insights and automated solutions positions it as a valuable partner for brands looking to optimize influencer marketing. With Sethi’s appointment, KlugKlug is set to not only expand its footprint in India but also to enhance its ability to support brands with customized, data-focused marketing strategies. This move is seen as a strategic investment in leadership that will allow KlugKlug to meet the growing needs of brands in India and beyond.