Godrej Creates Buzz with AI‑Driven Eon Velvet Premium Refrigerators
Godrej & Boyce’s Creativeland Asia‑crafted campaign spotlights Eon Velvet AI refrigerators—adaptive cooling, sleek Opera finishes, and intuitive touch panels—across TV, digital, OOH, and in‑store demos.
Prakhar
Introducing the Eon Velvet AI Series
Godrej & Boyce has launched its Eon Velvet AI Side‑by‑Side refrigerators, targeting premium Indian kitchens with intelligent cooling that adapts to usage patterns for freshness and efficiency. Available in Opera Rose, Opera Black, and Opera Blue finishes, the Eon Velvet blends form and function for style‑savvy, tech‑driven consumers.
A Campaign by Creativeland Asia
Conceptualised and executed by Creativeland Asia, the campaign’s hero TVC dramatizes the refrigerator’s AI magic: after days of differently used compartments, the AI recalibrates zones—keeping produce crisp and beverages perfectly chilled—without any manual input. The narrative underscores convenience, technology, and aesthetics as equal pillars of modern appliance choice.
Omnichannel Reach
The rollout spans 30‑ and 60‑second TV spots, digital videos with influencer unboxings, OOH hoardings in metro markets, and interactive in‑store displays. Shoppers can simulate AI learning via touchscreen kiosks, adjusting mock usage and watching real‑time temperature shifts—bridging ad storytelling with hands‑on discovery.
Leadership Perspectives
Swati Rathi, Head of Marketing for Godrej Appliances, notes that “modern Indian consumers evaluate all their purchases through the lens of convenience, technology and aesthetics,” and that Eon Velvet “more than meets expectations” on every front. Her testimony anchors the campaign’s promise in genuine consumer insight.
Early Indicators of Success
Since launch, Godrej reports a 35 percent uptick in premium fridge inquiries and a 20 percent rise in footfall at experiential zones, signaling strong resonance. The multi‑touch strategy has amplified brand equity, positioning Godrej as a design‑led, AI‑powered innovator in home appliances.
