Tag: TV

Industry
70% of brand-building ad spend goes to TV: Vikram Sakhuja

70% of brand-building ad spend goes to TV: Vikram Sakhuja

In a new interview series with marketers and media leaders, we explore "Bollywood...

Industry
TV broadcasters to challenge TRAI's order on DD Free Dish

TV broadcasters to challenge TRAI's order on DD Free Dish

Broadcasters, through industry bodies like the Indian Broadcasting and Digital Foundation,...

Business Spotlight
Havas Media India Secures Muthoot FinCorp's Media Mandate

Havas Media India Secures Muthoot FinCorp's Media Mandate

Havas Media Network India will manage Muthoot FinCorp’s media duties across OOH,...

Industry
Tata Play promotes mobile app content with three new ad films

Tata Play promotes mobile app content with three new ad...

The app allows users to watch live TV, access on-demand content, manage accounts,...

Industry
SC requires advertisers' self-declaration; MIB launches declaration portal

SC requires advertisers' self-declaration; MIB launches...

Starting June 4, 2024, MIB will activate the self-declaration portal, requiring...

Industry
Amazon poised to acquire MX Player, long-awaited deal finalizes

Amazon poised to acquire MX Player, long-awaited deal finalizes

According to e4m, talks for acquisition occurred last March, but the deal wasn't...

Industry
Deepika Padukone demonstrates 'superstar snaps' with CAMON 30 Series

Deepika Padukone demonstrates 'superstar snaps' with CAMON...

TECNO aims to elevate the smartphone experience and inspire youth by collaborating...

Industry
Netflix's Great Indian Kapil Show: High budget, low viewership success

Netflix's Great Indian Kapil Show: High budget, low viewership...

Kapil Sharma's Netflix show costs Rs 4 crore per episode, but viewership lags behind...

Campaigns
Jimmy Shergill Stars in JK Maxx Paints' #SingleBrandSharmaJi Campaign

Jimmy Shergill Stars in JK Maxx Paints' #SingleBrandSharmaJi...

Actor Jimmy Shergill embodies brand loyalty in JK Maxx Paints' campaign, emphasizing...

Industry
Akshay Kumar stars in APL Apollo's 'Roof Tuff' steel ad

Akshay Kumar stars in APL Apollo's 'Roof Tuff' steel ad

APL Apollo's Roof Tuff ad features Akshay Kumar demonstrating strength through stunts,...

Analysis
Trending Now: 2023 predictions for TV advertising

Trending Now: 2023 predictions for TV advertising

More viewers than ever are streaming, which will cause TV advertising to become...