Essilor Chooses Cricket icon Virat Kohli as Ambassador.

In a remarkable partnership, Essilor, the global leader in prescription lenses, has enlisted the legendary cricketer and renowned sports icon, Virat Kohli, as its brand ambassador for the Indian market. The collaboration represents a powerful amalgamation of two entities boasting extraordinary legacies.*

A Legacy of Innovation and Excellence

Essilor, with a legacy spanning over 170 years in the Ophthalmic Industry, stands at the forefront of vision correction technology. Its cutting-edge manufacturing facilities cater to diverse consumer needs worldwide. Virat Kohli, a living legend and an inspiration to millions, has left an indelible mark on the cricketing world with his exceptional performances and unwavering work ethic.

A Multi-Faceted Campaign

With this strategic alliance, Essilor aims to elevate awareness about the importance of clear and healthy vision across all age groups. Virat Kohli's widespread popularity and credibility among diverse demographics will undoubtedly amplify the message. The campaign will feature Essilor's innovative brands, including Stellest, Eyezen, and Varilux, tailored to meet varying vision correction requirements.

Crizal: The Shield for Lens Clarity

Among Essilor's renowned offerings, Crizal is the protective shield preserving lens clarity. Together, these advanced technologies provide comprehensive defense against visual impediments, ensuring optimal visual acuity for individuals of all ages.

A New Chapter Unfolds

Narasimhan Narayanan, Country Head of Essilor Luxottica South Asia, expressed excitement about this collaboration, which marks a new chapter for the brand. He believes Virat Kohli's alignment with Essilor's dedication to innovation and quality will empower individuals to perceive the world with clarity and confidence.

A Creative Endeavor

Under Virat Kohli's creative guidance, Network Advertising is tasked with executing the comprehensive marketing campaign. The effort will span various platforms, reaching audiences nationwide through social media, digital channels, and print.

A Perfect Match of Excellence

Akashneel Dasgupta, Chief Creative Officer of Network Advertising, praised the partnership, stating that Virat Kohli embodies the professionalism and excellence synonymous with Essilor. He commended the cricketer's passion and vitality, emphasizing that both Virat and Essilor share the same vision for greatness.

This unique collaboration between Essilor and Virat Kohli sets the stage for a compelling narrative that underscores the significance of clear vision while showcasing Essilor's commitment to empowering individuals across India. As the multi-media campaign unfolds, the nation can look forward to experiencing a powerful synergy between a true sports icon and a leading vision care brand.