Kriti Sanon will be the brand ambassador for Motorola

During the launch event for its latest smartphones, the Motorola razr 40 Ultra and razr 40, Motorola announced Bollywood actress Kriti Sanon as its brand ambassador. 

In the early 2000s, Motorola released the first Razr, a phone that became an icon, demonstrating that design-focused devices could generate smartphone desire.They re-invented this classic design, backed by their strong innovative DNA, by bringing the world's first foldable smartphone to market just a few years ago. And now, the all-new Razr 40 extreme and Razr 40 demonstrate once more how innovative design can re-define the smartphone experience.

The new Razr 40 series begins with the enticing offer of 'Flip the Script,' which stands for redefining standards and challenging the status quo of the present smartphone business through disruptive design and revolutionary features. 

Motorola has collaborated on two thrilling television advertisements (TVCs) featuring Kriti Sanon to kick off their relationship, bringing to life the notion 'Flip the Script' for the all new razr 40 extreme and razr 40.

Kriti Sanon collaborates with Motorola to show off her flip side while exploring the various possibilities of the latest Motorola Razr phones. The Motorola Razr 40 Ultra TVC encapsulates the spirit of the smartphone's flair, versatility, speed, and seamless user experience in a high-octane action environment that flips the script. The commercial features Kriti in a completely different avatar, delivering heart-pounding action while looking her stylish best - flipping the script not only as a character in the commercial, but also as a actor.

Kriti Sanon appears in the second TV commercial for Motorola Razr 40 as a glamorous commuter who casts a spell on everyone else going about their monotonous lives in a metro. The advertisement emphasizes the thrill of the razr's exceptionally beautiful and versatile shape over traditional candy bar phones. Kriti flips the razr for everyone around her, bringing excitement and joy into their boring existence.

"We are targeting exponential growth in the Indian market, and were looking to partner with an ally who represented our brand in its true spirit," said Shivam Ranjan, Motorola's Head of Marketing, APAC.  Kriti's charming and charismatic demeanor, diversity and originality in her roles, relatability and strong connection with the youth, and challenger spirit make her the perfect option to represent our brand. We are overjoyed to have Kriti Sanon as the face of Motorola India. We believe that this collaboration will help us reach newer consumers, allowing us to broaden our customer base and make a meaningful difference in their lives through our attractive and innovative smartphones."  

Kriti Sanon, Bollywood actress and Motorola brand ambassador, said of the cooperation, "I am thrilled to be a part of Motorola, an iconic brand that resonates with the innovation, style, performance, and functionality that today's consumers seek." I am thrilled to be a part of Motorola's growth and look forward to developing innovative brand experiences." 

This cooperation represents a dedication to bringing technology that mixes flawlessly with the newest fashion trends, resulting in an unrivaled smartphone experience.