Domino’s Pizza loyalty program 'Cheesy Rewards' celebrates one year

Domino's is celebrating the one-year anniversary of their acclaimed loyalty program, Cheesy Rewards. Cheesy Rewards is a wonderful consumer program that was created to enrich the gourmet journey of pizza aficionados and reward their loyalty.

During its first year, the Cheesy Rewards Program was adopted by over 16.8 million users, all of whom gladly signed up to be a part of this lucrative effort. This large number of members underscores the consumers' faith and approval of Domino's brand offers and customer-centric activities.

"We are absolutely thrilled to commemorate the momentous first anniversary of Cheesy Rewards, a program that has truly captured the hearts of our cherished customers," said Sandeep Anand, EVP & chief marketing officer, Domino's India. Throughout this fantastic journey, we've had the pleasure of providing our devoted customers with more than simply delectable pizzas. It's been a frenzy of cheesy delight, and we owe it all to our incredible pizza fans."

Domino's unwavering dedication to innovation and customer care continues to lead the company's objective of providing the most satisfying food experiences while maintaining its position as India's number one pizza brand. The Cheesy Rewards Program embodies this approach by rewarding consumers and bringing an extra layer of excitement to their Domino's pizza experiences.

Join us in celebrating one year of Cheesy Rewards by delving into a universe of delectable pizza experiences with exclusive member-only incentives. Aside from earning reward points with each order, program participants can now choose a gratis gift from a succulent free cheese pizza, exquisite garlic bread sticks, enticing chocolate lava cake, and more.