Empowering Women: SBI Securities' Tum Shakti Ho, Tum Saksham Ho Campaign

SBI Securities, a financial services firm, proudly launches its women's day video ad campaign, titled "Tum Shakti Ho, Tum Saksham Ho," encouraging women to take charge of their financial decisions, including investments.

The video narrates the inspiring story of Sumitra, a dance teacher, who juggles her responsibilities of caring for her family while also giving back to society. Despite her initial hesitation, Sumitra takes her first step towards financial independence by initiating her investment journey, with her husband supporting her decision.

In a society where men have traditionally been viewed as the primary decision-makers, SBI Securities aims to challenge this notion and empower women to take control of their financial futures. The campaign celebrates the inherent strength and capability of women, urging them to embrace their power in shaping their financial destinies.

With only 39% of women currently investing in stock markets, the campaign seeks to inspire women from all walks of life to become more proactive in their investment decisions.

Suresh Shukla, Chief Business Officer at SBI Securities, emphasizes the campaign's goal of not only celebrating women's achievements but also enabling them to become confident investors. He highlights women's natural traits such as patience and determination, which make them adept at making wise investment choices.

The campaign targets women beyond urban centers, encouraging them to pursue their dreams and make independent financial decisions. Crafted in-house by the SBI Securities team, the video serves as a testament to the company's commitment to women's empowerment.

Scheduled for release on SBI Securities' social media platforms and YouTube, the campaign aims to resonate with women across India, inspiring them to embrace their financial potential and pave their paths towards prosperity.