Pepsi Unveils Bold New Era with Iconic Gateway of India Takeover
Pepsi debuts its first global redesign in fourteen years, transforming iconic locations worldwide and signaling a significant shift in the brand's image on a global scale
Sumit Rawat
In a stunning display of modernity, Pepsi launched its first global redesign in fourteen years with a takeover of the iconic Gateway of India. The unveiling showcased the brand's refreshed visual identity through a fashionably cool inflatable installation.
The centerpiece of this grand reveal was the new Pepsi globe logo, strategically borrowing from the brand's rich history. The updated color palette introduced electric blue and black, providing a contemporary twist to the classic Pepsi color scheme. The signature Pepsi pulse, designed to evoke the "ripple, pop, and fizz" of Pepsi-Cola, moved in sync with the beat of music, the roar of the crowd, and the heartbeat of culture.
This takeover of an iconic monument in India marks the initial stride in Pepsi's bold new era, spanning design, storytelling, and partnerships. The multinational beverage giant aims to establish a fresh and invigorating identity, reflecting the spirit of the youth and their limitless pursuit of possibilities.
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Expressing her enthusiasm, Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, stated, "We are thrilled to reveal Pepsi's refreshed visual identity and new logo, embodying unapologetic modernity and the iconic status of Pepsi. The fresh design language reflects the invigorating spirit of Indian youth and their boundless pursuit of possibilities. The unveiling of Pepsi's updated visual identity at the iconic Gateway of India, through a unique installation, signifies our celebration of an exciting new chapter. We’re delighted to bring the new logo to India and are positive that Pepsi enthusiasts nationwide will embrace and connect with the bold new era of the brand in 2024."
