Galact: Celebrating Motherhood Through Captivating Visuals and Powerful Narratives

Chrome Pictures has recently released an advertisement titled "Galact," directed by Roopali Singhal, which celebrates the profound bond between mothers and their children. Roopali, known for her work on notable ad films such as "Hopscotch," "Britannia Bourbon," "Induslnd Bank," and "Epigamia," skillfully captures the essence of motherhood through captivating visuals and a compelling narrative.

"Galact" portrays tender moments of bonding between mother and child, as well as the various challenges and triumphs that characterize the journey of motherhood. The advertisement effectively conveys its message with the tagline, "Agar Maa Ka Doodh Piya Hai Toh Kuch Bhi Kar Sakte Hai," emphasizing the significance of maternal nurturing.

Sidhant Mago, Creative Head at Daftar Creative Consultancy, praises the advertisement, stating, "When I first heard about 'Galact,' it instantly reminded me of the iconic Bollywood line 'Ma ka doodh piya hai toh saamne aa...' We all know there's nothing that compares to a mother's milk. That's why we wanted to craft the film around this powerful theme, reminding everyone of the irreplaceable bond between a mother and her child. Kudos to Roopali and the team for bringing this vision to life so beautifully."

Roopali Singhal expresses her excitement about the project, acknowledging the unique and engaging script crafted by Sidhant Mago. She emphasizes the importance of capturing the right tonality while making the advertisement engaging and lighthearted. Overcoming the challenge of portraying breastfeeding on camera was crucial, and Roopali achieved this by filming with real lactating mothers, supported by a sensitive and graceful crew. The joy of working with children is reflected in the film, enhanced by Shubhojit Mukherjee's music, which adds the final magical touch.