Triptii Dimri Unveils '#BetterWayToWax' in Veet's Latest TVC

Veet has introduced a new campaign titled #BetterWayToWax, featuring actress Triptii Dimri as the brand ambassador. This campaign focuses on Veet Wax Strips, designed to offer a smooth and flawless waxing experience at home. With a commitment to empowering women, Veet aims to boost confidence by providing an effective and convenient hair removal solution.

The Veet Cold Wax Strips utilize cool gel wax technology, ensuring a comfortable and efficient waxing experience that lasts up to 28 days, surpassing traditional salon wax results. The #BetterWayToWax campaign emphasizes the ability of Veet Wax Strips to remove even the shortest hairs, which salon waxing often struggles with.

Triptii Dimri expressed her excitement about joining the Veet family, stating, “I am thrilled to be a part of this campaign that empowers women to feel confident and beautiful every day. Veet is a trusted brand that understands the needs of women who lead busy lives and seek superior grooming solutions. Veet Wax Strips offer an instant way to achieve smooth skin."

Kanika Kalra, regional marketing director for Health & Nutrition at Reckitt South Asia, commented on the campaign, highlighting Reckitt's dedication to innovation. “We strive to meet the evolving needs of young Indian women who demand top-notch beauty solutions. Veet Wax Strips, with their advanced cool gel wax technology, provide a superior self-grooming experience that is even better than salon waxing. This campaign reinforces our commitment to excellence.”

Anupama Ramaswamy, joint MD and chief creative officer at Havas Worldwide India, explained the creative approach of the campaign. “People are always curious about how celebrities maintain their flawless appearance. With Triptii becoming a national sensation, we chose to address this curiosity directly. Through a friendly conversation between two friends, Triptii reveals that Veet Wax Strips are her secret to flawless skin, offering better results than a salon."

The #BetterWayToWax campaign is a comprehensive marketing effort across digital and television platforms, aiming to showcase the advantages of Veet Wax Strips over traditional salon waxing. By focusing on the product's unique benefits, including the convenience of at-home use and the ability to remove short hair, Veet encourages women to embrace their beauty routines with confidence.

Veet Wax Strips are available in retail stores across India and on e-commerce websites, starting at Rs. 115 for a pack of Half Body Wax Strips (8 strips).