Deep Sleep Revolution: Anil Kapoor Leads #MakersofPeacefulSleep Campaign for The Sleep Company

The Sleep Company, renowned for its comfort technology, has unveiled its latest campaign, #MakersofPeacefulSleep, featuring Bollywood icon Anil Kapoor. In today's fast-paced world, quality sleep often eludes many, with a recent report indicating that 61% of Indians sleep for less than 6 hours without interruption. The campaign underscores how The Sleep Company's mattresses, equipped with innovative SmartGRID technology, offer deep and uninterrupted sleep.

The SmartGRID mattress boasts adaptive features that ensure optimal firmness and softness tailored to individual needs, providing both support and comfort. It conforms to the body's contours, offering precise firmness for spinal health and softness to alleviate pressure points. Beyond comfort, it induces a sensation of lightness physically and mentally, facilitating profound sleep.

Conceived by Steve Priya, the campaign showcases a vibrant scenario where Anil Kapoor and two robots engage in a lively game of table tennis, simulating a stadium atmosphere. Amidst the noise, a man peacefully slumbers, undisturbed by the commotion, highlighting the efficacy of The Sleep Company's SmartGRID technology in enabling restful sleep regardless of external disruptions.

The campaign is currently airing on The Sleep Company's YouTube and Instagram platforms.

Reflecting on the campaign's launch, Priyanka Salot, co-founder of The Sleep Company, emphasized the significance of quality sleep, stating, “We firmly believe that sleep is not a luxury but a necessity. Without adequate rest, thriving in any aspect of life becomes challenging. Our mission is to address the root cause of various issues, which often stem from poor sleeping patterns. With our mattresses, we ensure immediate deep sleep regardless of external factors, allowing individuals to wake up refreshed and empowered to embrace life fully. The #MakersOfPeacefulSleep campaign aims to achieve precisely that while highlighting the revolutionary #SmartGRID technology in the sleep industry.”

Ripal Chopda, CMO of The Sleep Company, expressed excitement about the campaign's launch, asserting, “We're delighted to introduce #MakersOfPeacefulSleep featuring Anil Kapoor. Just like him, everyone can experience rejuvenating sleep with our SmartGRID mattresses. Proper spinal alignment during sleep is crucial for comfort, and our mattresses offer customized support tailored to individual preferences. Whether you prefer a plush feel or need orthopedic support, SmartGRID ensures a truly restful slumber.”

Priya Pardiwalla and Steve Mathias, chief creative officers at Steve Priya, described the campaign as a blend of innovation and entertainment. They stated, “By combining a laboratory setting with a ping-pong table, two robots, and the iconic Anil Kapoor, we've created The Sleep Company's latest commercial. This unconventional sleep test underscores the brand's commitment to revolutionizing deep and peaceful sleep through advanced technology. The campaign introduces the overarching brand concept, ‘Makers of Peaceful Sleep!’, which will be further explored across various mediums.”