Zepto Launches #JustSayIt Campaign for Father’s Day
The campaign has also been launched in Hindi and Tamil languages for broader reach and inclusivity
Sumit Rawat
Zepto is excited to announce the launch of its Father’s Day campaign, featuring a touching video film, special promotions, and engaging social media activations.
The campaign's centerpiece is a heartfelt video, released today across YouTube, Instagram, Twitter, and LinkedIn. The video captures the essence of fatherhood, showcasing the unique bond between fathers and their children. The aim is to evoke emotions and encourage people to express their love and appreciation for their dads with #JustSayIt.
Chandan Mendiratta, Chief Branding Officer at Zepto, stated, "We all love our dads deeply, but sometimes it’s hard to put that love into words. This realization led to an important insight: no matter how awkward it might feel, we should take every chance we get to show our love. Our video film and special limited-edition gifts are our way of enabling our customers to say 'I love you' to their amazing dads. This Father’s Day, let's celebrate our dads and tell them how much they mean to us."
