Dabur partners with Qoruz for enhanced influencer marketing engagement

Qoruz, a prominent influencer marketing platform based in India, has recently announced a new collaboration with Dabur, a renowned brand celebrated for its natural and ayurvedic products. This strategic partnership is aimed at refining Dabur’s approach to influencer marketing, with a strong emphasis on fostering more genuine and effective engagement with their target audience.

Under this partnership, Dabur will harness the capabilities of Qoruz's influencer intelligence platform to streamline their influencer marketing initiatives. This includes meticulous selection of influencers whose values align closely with those of the Dabur brand, as well as comprehensive reporting mechanisms to gauge campaign effectiveness. The overarching goal is to strengthen Dabur’s connection with consumers by promoting its product offerings in an authentic and relatable manner.

Praanesh Bhuvaneswar, co-founder and CEO of Qoruz, expressed enthusiasm about the collaboration, stating, "Partnering with Dabur presents us with a unique opportunity to deploy our platform's capabilities for a brand distinguished by its heritage in natural products. Our focus is on assisting Dabur in achieving their influencer marketing objectives through the facilitation of authentic connections between their brand and the audience."

This partnership is expected to bring a fresh perspective to Dabur’s influencer marketing strategies, enabling the brand to leverage influencer-generated content in a more strategic and impactful manner. Qoruz’s platform will provide Dabur with data-driven insights into influencer performance and audience engagement, thereby enabling the creation of campaigns that resonate deeply with their target demographic.

Vikram Gupta, digital lead at Dabur India, emphasized the potential benefits of this collaboration, stating, "We are confident that partnering with Qoruz will enable us to identify and cultivate authentic narratives around our products, thereby fostering trust and cultivating enduring relationships with our consumers. By leveraging advanced analytics and insights, we aim to engage our audience in a more meaningful and impactful manner, ensuring that our brand continues to resonate deeply with consumers."

In essence, the collaboration between Dabur and Qoruz represents a significant step towards refining and enhancing Dabur’s influencer marketing efforts. By leveraging Qoruz’s expertise and innovative platform, Dabur aims to achieve greater authenticity and effectiveness in engaging with their audience, thereby reinforcing their brand presence in the market.