Dabur Chyawanprash's #AndarSeStrong showcases India's burgeoning sporting prowess

Dabur Chyawanprash has launched its "AndarSeStrong" campaign, crafted by The Bridge, aimed at showcasing the inner strength of elite athletes beyond cricket and promoting holistic wellness nationwide. Through a three-month initiative, the campaign offered insights into the daily lives of top athletes from various disciplines such as kabaddi, athletics, hockey, and boxing. Seamlessly integrating Dabur Chyawanprash into their routines, the campaign highlighted the theme of inner strength. Featuring renowned athletes like Mandeep Singh, bronze medalist at the Tokyo Olympics, and Jyothi Yarraji, silver medalist at the Asian Games 2023, the "AndarSeStrong" campaign celebrated individuals who have inspired millions with their sporting achievements. Additionally, the campaign produced three documentaries focusing on grassroots organizations like Bhiwani Boxing Club and One Thousand Hockey Legs. These documentaries shed light on their efforts to identify and nurture talent in marginalized communities, particularly in sports like boxing and hockey. Dabur Chyawanprash's association with top athletes and grassroots initiatives underscores its commitment to promoting fitness and well-being. Rakesh Tahiliani, AGM Marketing - Health Supplements at Dabur India Limited, expressed their dedication to supporting Indian athletes and fostering a culture of resilience. Arshi Yasin, Founder & CEO of The Bridge, emphasized the importance of celebrating diverse sports and educating the masses. Collaborating with Dabur on this initiative, especially in an Olympic year, aims to engage and inspire audiences while bringing attention to impactful stories within the sports community.